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isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~accessRights:"restricted"
~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Empfehlungsmarketing"
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Viral marketing
65
Virales Marketing
65
Consumer behaviour
49
Konsumentenverhalten
49
Social Web
44
Social web
44
Internet marketing
38
Online-Marketing
38
Online retailing
15
Online-Handel
15
word of mouth
15
Brand management
9
Markenführung
9
online reviews
8
Advertising
7
Werbung
7
Word-of-mouth marketing
7
social media
7
Advertising effects
6
Beziehungsmarketing
6
Brand image
6
Markenimage
6
Relationship marketing
6
Social network
6
Soziales Netzwerk
6
Werbewirkung
6
online word of mouth
5
Data Mining
4
Data mining
4
Social media marketing
4
machine learning
4
user-generated content
4
Customer integration
3
E-commerce
3
Electronic Commerce
3
Emotion
3
Facebook
3
Film industry
3
Filmwirtschaft
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Internet
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Article
65
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Article in journal
65
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65
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English
65
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Janakiraman, Ramkumar
3
Lu, Shijie
3
Wang, Xin
3
Altobello, Suzanne A.
2
Coker, Kesha K.
2
Kannan, P. K.
2
Ofek, Elie
2
Palmatier, Robert W.
2
Rishika, Rishika
2
Viswanathan, Siva
2
Zhang, Jonathan Z.
2
Adamopoulos, Panagiotis
1
Adjei, Mavis T.
1
Agarwal, Ritu
1
Ajorlou, Amir
1
Allard, Thomas
1
Anderson, Ashton
1
Andrews, Michelle
1
Apadula, Lauren Trabold
1
Arcand, Manon
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Ballings, Michel
1
Bapna, Ravi
1
Barrot, Christian
1
Bartov, Eli
1
Becker, Jan U.
1
Bendle, Neil T.
1
Bezawada, Ram
1
Bhattarai, Ashok
1
Blanchard, Simon J.
1
Bonezzi, Andrea
1
Bright, Laura F.
1
Brooks, Gillian
1
Burtch, Gordon
1
Calantone, Roger J.
1
Carlson, Kurt
1
Carlson, Kurt A.
1
Carroni, Elias
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
147
Journal of retailing and consumer services
108
International journal of hospitality management
73
Tourism management : research, policies, practice
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
47
Information systems research : ISR
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of contemporary hospitality management
36
Journal of marketing communications
36
Journal of hospitality marketing & management
33
Psychology & marketing
33
International journal of internet marketing and advertising : IJIMA
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of management information systems : JMIS
30
International journal of advertising : the review of marketing communications
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Electronic commerce research
28
SpringerLink / Bücher
28
Journal of promotion management : innovations in planning and applied research
24
Journal of travel and tourism marketing
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
The journal of product & brand management
23
Journal of internet commerce
22
Technological forecasting & social change : an international journal
21
International journal of advertising : the quarterly review of marketing communications
20
Asia Pacific journal of marketing and logistics
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Tourism management perspectives : TMP
18
International journal of consumer studies
16
The journal of services marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing research
15
Marketing letters : a journal of research in marketing
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Journal of global marketing
14
European journal of marketing : EJM
13
International journal of technology marketing : IJTMkt
13
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ECONIS (ZBW)
65
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21
How to motivate opinion leaders to spread e-WoM on social media : monetary vs non-monetary incentives
López, Manuela
;
Sicilia, Maria
;
Verlegh, Peeter
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 154-171
Persistent link: https://www.econbiz.de/10012880175
Saved in:
22
Does the length of a review matter in perceived helpfulness? : the moderating role of product experience
Jia, Han
;
Shin, Sumin
;
Jiao, Jinfeng
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 221-236
Persistent link: https://www.econbiz.de/10013277407
Saved in:
23
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
24
Histogram distortion bias in consumer choices
Lu, Tao
;
Yuan, May
;
Wang, Chong
;
Zhang, Xiaoquan
- In:
Management science : journal of the Institute for …
68
(
2022
)
12
,
pp. 8963-8978
Persistent link: https://www.econbiz.de/10014284972
Saved in:
25
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
26
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
27
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
28
Online review solicitations reduce extremity bias in online review distributions and increase their representativeness
Karaman, Hülya
- In:
Management science : journal of the Institute for …
67
(
2021
)
7
,
pp. 4420-4445
Persistent link: https://www.econbiz.de/10012624571
Saved in:
29
How marketing perks influence word of mouth
Lisjak, Monika
;
Bonezzi, Andrea
;
Rucker, Derek D.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 128-144
Persistent link: https://www.econbiz.de/10012608737
Saved in:
30
Do spoilers really spoil? : using topic modeling to measure the effect of spoiler reviews on box office revenue
Ryoo, Jun Hyun
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 70-88
Persistent link: https://www.econbiz.de/10012485583
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