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isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~accessRights:"restricted"
~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Empfehlungsmarketing"
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Viral marketing
63
Virales Marketing
63
Consumer behaviour
48
Konsumentenverhalten
48
Social Web
42
Social web
42
Internet marketing
36
Online-Marketing
36
word of mouth
15
Online retailing
13
Online-Handel
13
Brand management
9
Markenführung
9
Advertising
7
Werbung
7
Word-of-mouth marketing
7
online reviews
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Advertising effects
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Beziehungsmarketing
6
Brand image
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Markenimage
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Relationship marketing
6
Social network
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Soziales Netzwerk
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Werbewirkung
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social media
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online word of mouth
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Data Mining
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Data mining
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Social media marketing
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machine learning
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Customer integration
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E-commerce
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Electronic Commerce
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Emotion
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Facebook
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Film industry
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Filmwirtschaft
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63
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63
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63
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English
63
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Lu, Shijie
3
Wang, Xin
3
Altobello, Suzanne A.
2
Coker, Kesha K.
2
Janakiraman, Ramkumar
2
Ofek, Elie
2
Palmatier, Robert W.
2
Rishika, Rishika
2
Viswanathan, Siva
2
Zhang, Jonathan Z.
2
Adamopoulos, Panagiotis
1
Adjei, Mavis T.
1
Agarwal, Ritu
1
Ajorlou, Amir
1
Allard, Thomas
1
Anderson, Ashton
1
Andrews, Michelle
1
Apadula, Lauren Trabold
1
Arcand, Manon
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Ballings, Michel
1
Bapna, Ravi
1
Barrot, Christian
1
Bartov, Eli
1
Becker, Jan U.
1
Bendle, Neil T.
1
Bezawada, Ram
1
Bhattarai, Ashok
1
Blanchard, Simon J.
1
Bonezzi, Andrea
1
Bright, Laura F.
1
Brooks, Gillian
1
Burtch, Gordon
1
Calantone, Roger J.
1
Carlson, Kurt
1
Carlson, Kurt A.
1
Carroni, Elias
1
Cavanaugh, Lisa A.
1
Chen, Chunfeng
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
139
Journal of retailing and consumer services
108
International journal of hospitality management
73
Tourism management : research, policies, practice
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
47
Information systems research : ISR
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of contemporary hospitality management
36
Journal of marketing communications
35
Journal of hospitality marketing & management
32
Psychology & marketing
32
International journal of internet marketing and advertising : IJIMA
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Electronic commerce research
28
International journal of advertising : the review of marketing communications
28
SpringerLink / Bücher
28
Journal of management information systems : JMIS
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Journal of promotion management : innovations in planning and applied research
24
Journal of travel and tourism marketing
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
The journal of product & brand management
23
Journal of internet commerce
22
Technological forecasting & social change : an international journal
21
International journal of advertising : the quarterly review of marketing communications
20
Asia Pacific journal of marketing and logistics
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Tourism management perspectives : TMP
17
The journal of services marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of consumer studies
15
Marketing letters : a journal of research in marketing
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Journal of global marketing
14
Journal of marketing research
14
European journal of marketing : EJM
13
International journal of technology marketing : IJTMkt
13
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ECONIS (ZBW)
63
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1
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
2
How source of product acquisition affects consumers' reliance on positive word-of-mouth : a mental imagery perspective
Chen, Chunfeng
;
Zhang, Depeng
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 315-330
Persistent link: https://www.econbiz.de/10014521313
Saved in:
3
The role of social media in the corporate bond market : evidence from Twitter
Bartov, Eli
;
Faurel, Lucile
;
Mohanram, Partha
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5638-5667
Persistent link: https://www.econbiz.de/10014392963
Saved in:
4
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
5
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
6
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
7
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
8
Can consumer-posted photos serve as a leading indicator of restaurant survival? : evidence from yelp
Zhang, Mengxia
;
Luo, Lan
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 25-50
Persistent link: https://www.econbiz.de/10014285959
Saved in:
9
Uncovering synergy and dysergy in consumer reviews : a machine learning approach
Zhang, Zelin
;
Yang, Kejia
;
Zhang, Jonathan Z.
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
4
,
pp. 2339-2360
Persistent link: https://www.econbiz.de/10014305408
Saved in:
10
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
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