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isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Information systems research : ISR"
~subject:"United States"
~subject:"Werbewirkung"
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Werbewirkung
Mobile Business
24
Mobile business
24
Mobile communications
14
Mobilkommunikation
14
Consumer behaviour
12
Konsumentenverhalten
12
Mobile Anwendung
10
Mobile application
10
Kundenbindungsprogramm
7
Loyalty program
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Innovation adoption
6
Innovationsakzeptanz
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Mobile phone
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Mobiltelefon
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E-commerce
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Electronic Commerce
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Mobile marketing
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Online retailing
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Online-Handel
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econometrics
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Feldforschung
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Mobile Marketing
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Online-Marketing
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electronic commerce
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mobile
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mobile channel
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Banerjee, Syagnik
2
Yancey, Scott
2
Bacile, Todd J.
1
Banerjee, Sy
1
Dholakia, Ruby R.
1
Fang, Zheng
1
Goldsmith, Ronald E.
1
Gu, Bin
1
Ha, Young
1
Im, Hyunjoo
1
Li, Beibei
1
Luo, Xueming
1
McDowell, Danielle
1
Poddar, Amit
1
Singh, Param Vir
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Wang, Quan
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Xu, Yunjie
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
5
International journal of electronic marketing and retailing : IJEMR
4
Journal of global information management : an official publication of the Information Resources Management Association
4
Journal of payments strategy & systems
4
Journal of marketing
3
Journal of organizational computing and electronic commerce
3
Journal of retailing and consumer services
3
Technological forecasting & social change : an international journal
3
Electronic commerce research
2
Faculty & research / Insead : working paper series
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information systems and e-business management : ISeB
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
MIT sloan management review
2
The journal of corporate accounting & finance
2
Advertising, promotion, and new media
1
Always learning
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
Cogent business & management
1
Contemporary research in e-marketing ; 1
1
Cross-cultural buyer behavior
1
Directory of international direct and e-marketing : a country-by-country sourcebook of providers legislation and data
1
E-marketing ; Vol. 3
1
ERIM report series research in management
1
Economies : open access journal
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Global mobile commerce : strategies, implementation, and case studies
1
IESE Business School Working Paper
1
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ECONIS (ZBW)
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1
Copycats vs. original mobile apps : a machine learning copycat-detection method and empirical analysis
Wang, Quan
;
Li, Beibei
;
Singh, Param Vir
- In:
Information systems research : ISR
29
(
2018
)
2
,
pp. 273-291
Persistent link: https://www.econbiz.de/10011880189
Saved in:
2
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
3
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
4
Location-based mobile advertisements and gender targeting
Banerjee, Syagnik
;
Dholakia, Ruby R.
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 198-214
Persistent link: https://www.econbiz.de/10009666646
Saved in:
5
Measuring intangible effects of m-coupon campaigns on non-redeemers
Banerjee, Syagnik
;
Poddar, Amit
;
Yancey, Scott
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009486392
Saved in:
6
A services perspective for text message coupon customization
Bacile, Todd J.
;
Goldsmith, Ronald E.
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 244-257
Persistent link: https://www.econbiz.de/10009486393
Saved in:
7
Enhancing mobile coupon redemption in fast food campaigns
Banerjee, Sy
;
Yancey, Scott
- In:
Journal of research in interactive marketing : …
4
(
2010
)
2
,
pp. 97-110
Persistent link: https://www.econbiz.de/10003991296
Saved in:
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