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isPartOf:"Journal of retailing"
~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Advertising"
~subject:"Einzelhandelspreis"
~subject:"Rebate"
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Advertising
Einzelhandelspreis
Rebate
Sales promotion
55
Verkaufsförderung
55
Consumer behaviour
25
Konsumentenverhalten
25
Preismanagement
17
Pricing strategy
17
Einzelhandel
15
Retail trade
15
Retail price
11
Rabatt
7
USA
7
United States
7
Brand management
5
Food retailing
5
Lebensmitteleinzelhandel
5
Markenführung
5
Salespeople
5
Verkaufspersonal
5
Advertising effects
4
Brand image
4
Ladengestaltung
4
Low-cost strategy
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Niedrigpreisstrategie
4
Selling
4
Store design
4
Theorie
4
Theory
4
Verkauf
4
Werbewirkung
4
Beziehungsmarketing
3
Category Management
3
Category management
3
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3
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Monroe, Kent B.
2
Pancras, Joseph
2
Ratchford, Brian Thomas
2
Talukdar, Debabrata
2
Abril Barrie, Carmen
1
Ailawadi, Kusum L.
1
Aydinli, Aylin
1
Bertini, Marco
1
Cai, Jane Zhen
1
Capizzani, Mario
1
Choi, Sunhee
1
Dass, Mayukh
1
DeRoos, Nicolas
1
Duhan, Dale F.
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Dutta, Sujay
1
García-Madariaga, Jesús
1
Gauri, Dinesh
1
Gauri, Dinesh K.
1
Gauri, Dinesh Kumar
1
Gijsbrechts, Els
1
González, Jorge
1
Grewal, Dhruv
1
Gómez, Miguel I.
1
Haans, Hans
1
Hall, Kevin
1
Hong, Zhao
1
Jha, Subhash
1
Kachersky, Luke
1
Khouja, Moutaz
1
Kopalle, Praveen K.
1
Krishnan, Balaji C.
1
Kukar-Kinney, Monika
1
Li, Wenjing
1
Liu, Huan
1
Lobschat, Lara
1
Lu, Qiang
1
Manning, Kenneth C.
1
Mao, Wen
1
Martín Herrán, Guiomar
1
Mead, James A.
1
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Journal of retailing
Journal of marketing channels : ... distribution systems, strategy, and management
The journal of personal selling & sales management : JPSSM
Journal of retailing and consumer services
13
Journal of business research : JBR
11
Journal of promotion management : JPM
6
Psychology & marketing
6
European journal of marketing : EJM
5
International journal of economic issues : IJEI
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing research : JMR
5
Journal of promotion management : innovations in planning and applied research
5
Journal of marketing
4
Journal of marketing communications
4
European journal of operational research : EJOR
3
Information systems research : ISR
3
International journal of production economics
3
Marketing letters : a journal of research in marketing
3
The international review of retail, distribution and consumer research
3
Working paper / National Bureau of Economic Research, Inc.
3
American journal of agricultural economics
2
Asia Pacific journal of marketing and logistics
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
Journal of Islamic marketing : JIMA
2
Journal of customer behaviour
2
Journal of revenue and pricing management
2
Journal of the Operational Research Society : OR
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Omega : the international journal of management science
2
Report / Marketing Science Institute
2
Retail supply chain management : quantitative models and empirical studies
2
Service business
2
SpringerLink / Bücher
2
The McGraw-Hill/Irwin series in marketing
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
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ECONIS (ZBW)
20
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1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
3
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
4
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
5
Dynamic right-slanted fonts increase the effectiveness of promotional retail advertising
Mead, James A.
;
Richerson, Rob
;
Li, Wenjing
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
Saved in:
6
An empirical analysis of the impact of promotional discounts on store performance
Gauri, Dinesh Kumar
;
Ratchford, Brian Thomas
;
Pancras, …
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 283-303
Persistent link: https://www.econbiz.de/10011744790
Saved in:
7
Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
Saved in:
8
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
9
The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen
;
Sanchez-Soriano, Joaquin
; …
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
3
,
pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
Saved in:
10
Loss leaders and cross-category retailer pass-through : a Bayesian multilevel analysis
Pancras, Joseph
;
Gauri, Dinesh K.
;
Talukdar, Debabrata
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 140-157
Persistent link: https://www.econbiz.de/10009757405
Saved in:
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