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isPartOf:"Journal of retailing"
~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
~isPartOf:"The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]"
~subject:"Rebate"
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Search: subject_exact:"Consumer promotion"
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Rebate
Sales promotion
49
Verkaufsförderung
49
Consumer behaviour
25
Konsumentenverhalten
25
Preismanagement
16
Pricing strategy
16
Einzelhandel
11
Retail trade
11
Einzelhandelspreis
10
Retail price
10
Rabatt
7
USA
6
United States
6
Brand image
5
Markenimage
5
Advertising effects
4
Food retailing
4
Ladengestaltung
4
Lebensmitteleinzelhandel
4
Low-cost strategy
4
Niedrigpreisstrategie
4
Store design
4
Werbewirkung
4
Advertising
3
Brand management
3
Category Management
3
Category management
3
Distribution channel
3
Internet marketing
3
Kundenbindungsprogramm
3
Loyalty program
3
Markenführung
3
Online-Marketing
3
Price promotions
3
Pricing
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Promotions
3
Theorie
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Ratchford, Brian Thomas
2
Aydinli, Aylin
1
Bertini, Marco
1
Capizzani, Mario
1
Gauri, Dinesh Kumar
1
González, Jorge
1
Hong, Zhao
1
Khouja, Moutaz
1
Liu, Huan
1
Lobschat, Lara
1
Mao, Wen
1
Martín Herrán, Guiomar
1
Osuna, Ignacio
1
Pan, Jingming
1
Pancras, Joseph
1
Sigué, Simon Pierre
1
Talukdar, Debabrata
1
Verhoef, Peter C.
1
Zaccour, Georges
1
Zhou, Jing
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Journal of retailing
Marketing-mix strategies - product strategy and promotion strategy
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Journal of retailing and consumer services
7
Psychology & marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
4
International journal of production economics
3
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of product & brand management
2
Working paper / National Bureau of Economic Research, Inc.
2
American business review
1
CARESS working paper
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Economic research report
1
Forum Marketing
1
Gabler Research / Forum Marketing
1
Handbook of the economics of marketing : Volume 1
1
Information economics and policy : IEP
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of contemporary hospitality management
1
International journal of services technology and management : IJSTM
1
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
1
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of agricultural economics : JAE
1
Journal of consumer marketing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of hospitality marketing & management
1
Journal of marketing analytics : JMA
1
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ECONIS (ZBW)
7
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1
-
7
of
7
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articles prioritized
date (newest first)
date (oldest first)
1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
3
An empirical analysis of the impact of promotional discounts on store performance
Gauri, Dinesh Kumar
;
Ratchford, Brian Thomas
;
Pancras, …
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 283-303
Persistent link: https://www.econbiz.de/10011744790
Saved in:
4
Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
Saved in:
5
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
6
Analysis of free gift card program effectiveness
Khouja, Moutaz
;
Pan, Jingming
;
Ratchford, Brian Thomas
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 444-461
Persistent link: https://www.econbiz.de/10009422456
Saved in:
7
The dilemma of pull and push-price promotions
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
; …
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10003969345
Saved in:
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