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isPartOf:"Journal of retailing"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Niedrigpreisstrategie"
~subject:"Verkaufsförderung"
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Beziehungsmarketing
Brand image
Niedrigpreisstrategie
Verkaufsförderung
Sales promotion
46
Consumer behaviour
23
Konsumentenverhalten
23
Preismanagement
16
Pricing strategy
16
Einzelhandel
11
Retail trade
11
Einzelhandelspreis
10
Retail price
10
Rabatt
7
Rebate
7
USA
5
United States
5
Advertising effects
4
Food retailing
4
Ladengestaltung
4
Lebensmitteleinzelhandel
4
Low-cost strategy
4
Store design
4
Werbewirkung
4
Advertising
3
Brand management
3
Category Management
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Category management
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Distribution channel
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Kundenbindungsprogramm
3
Loyalty program
3
Markenführung
3
Markenimage
3
Price promotions
3
Pricing
3
Promotions
3
Theorie
3
Theory
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Vertriebsweg
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Journal of retailing
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
16
European journal of marketing : EJM
14
Journal of the Academy of Marketing Science
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
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ECONIS (ZBW)
46
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21
Substitution or promotion? : the impact of price discounts on cross-channel sales of digital movies
Gong, Jing
;
Smith, Michael D.
;
Telang, Rahul
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 343-357
Persistent link: https://www.econbiz.de/10011309661
Saved in:
22
Loss leaders and cross-category retailer pass-through : a Bayesian multilevel analysis
Pancras, Joseph
;
Gauri, Dinesh K.
;
Talukdar, Debabrata
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 140-157
Persistent link: https://www.econbiz.de/10009757405
Saved in:
23
Effectiveness of exaggerated advertised reference prices : the role of decision time pressure
Krishnan, Balaji C.
;
Dutta, Sujay
;
Jha, Subhash
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 105-113
Persistent link: https://www.econbiz.de/10009732735
Saved in:
24
The power of simplicity : processing fluency and the effects of olfactory cues on retail sales
Herrmann, Andreas
;
Zidansek, Manja
;
Sprott, David E.
; …
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10009732747
Saved in:
25
Retailers' merchandise organization and price perceptions
Suri, Rajneesh
;
Cai, Jane Zhen
;
Monroe, Kent B.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 168-179
Persistent link: https://www.econbiz.de/10009513134
Saved in:
26
Does travel time to stores matter? : the role of merchandise availability
Grewal, Dhruv
;
Kopalle, Praveen K.
;
Marmorstein, Howard
; …
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 437-444
Persistent link: https://www.econbiz.de/10009622977
Saved in:
27
Brand-pack size cannibalization arising from temporary price promotions
Dawes, John G.
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 343-355
Persistent link: https://www.econbiz.de/10009622998
Saved in:
28
Brand loyalty and price promotion strategies : an empirical analysis
Allender, William J.
;
Richards, Timothy J.
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10009622999
Saved in:
29
Product category pricing and future price attractiveness : 99-ending pricing in a memory-based context
Carver, James R.
;
Padgett, Daniel T.
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 497-511
Persistent link: https://www.econbiz.de/10009707156
Saved in:
30
Mythic agency and retail conquest
Dobscha, Susan
;
Foxman, Ellen R.
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009562804
Saved in:
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