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isPartOf:"Journal of retailing and consumer services"
~isPartOf:"International journal of contemporary hospitality management"
~subject:"Markenartikel"
~subject:"Preismanagement"
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Search: subject_exact:"Kundenbindungsinstrument"
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Markenartikel
Preismanagement
Kundenbindungsprogramm
49
Loyalty program
49
Consumer behaviour
37
Konsumentenverhalten
37
Beziehungsmarketing
27
Relationship marketing
27
Einzelhandel
11
Retail trade
11
Loyalty programs
8
Food retailing
7
Lebensmitteleinzelhandel
7
Rabatt
7
Rebate
7
Sales promotion
7
Verkaufsförderung
7
Hotel industry
6
Hotellerie
6
Online retailing
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Online-Handel
6
Mobile Business
5
Mobile business
5
Pricing strategy
5
Brand
4
Customer satisfaction
4
E-commerce
4
Electronic Commerce
4
Kundenzufriedenheit
4
Brand management
3
Internet marketing
3
Loyalty
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Mobile communications
3
Mobile coupons
3
Mobilkommunikation
3
Online-Marketing
3
Pricing
3
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9
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Jin, Hyun Seung
2
Li, Zonghuo
2
Wang, Di
2
Yang, Wensheng
2
Bruwer, Johan
1
Cartiñas, Mónica
1
Chen, Yong
1
Duan, Yongrui
1
Elorz, Margarita
1
Galan, Jean-Philippe
1
Ha, Hong Youl
1
Hu, Xiaojian
1
Im, Holly Hyunjung
1
Liu, Tonghui
1
Liu, Zhiqiang
1
Lo, Ada S.
1
Mao, Zhixin
1
Meyer-Waarden, Lars
1
Mimouni Chaabane, Aïda
1
Múgica, José Miguel
1
Pan, Huifeng
1
Pez, Virginie
1
Qu, Hailin
1
Xu, Liangcheng
1
Yao, Gang
1
Zhang, Yue
1
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Journal of retailing and consumer services
International journal of contemporary hospitality management
European journal of operational research : EJOR
3
Journal of revenue and pricing management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Information systems research : ISR
2
Marketing science
2
NBER Working Paper
2
NBER working paper series
2
The journal of industrial economics
2
Discussion paper / Tinbergen Institute
1
Discussion paper series
1
Discussion papers
1
Discussion papers / Stanford Institute for Economic Policy Research
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Information economics and policy : IEP
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of hospitality management
1
International journal of industrial organization
1
International journal of production research
1
Journal of hospitality marketing & management
1
Journal of retailing
1
Marketing Science, 2013
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Reihe: Marketing : MAR
1
The Cornell hospitality quarterly
1
The journal of consumer marketing
1
Transportation research / E : an international journal
1
Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
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1
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
2
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
3
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
4
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
Saved in:
5
Price, online coupon, and store service effort decisions under different omnichannel retailing models
Li, Zonghuo
;
Wang, Di
;
Yang, Wensheng
;
Jin, Hyun Seung
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209510
Saved in:
6
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
7
Building brand relationship quality among hotel loyalty program members
Lo, Ada S.
;
Im, Holly Hyunjung
;
Chen, Yong
;
Qu, Hailin
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 458-488
Persistent link: https://www.econbiz.de/10011611273
Saved in:
8
"Make me feel special": Are hierarchical loyalty programs a panacea for all brands? : the role of brand concept
Mimouni Chaabane, Aïda
;
Pez, Virginie
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 108-117
Persistent link: https://www.econbiz.de/10011743171
Saved in:
9
The use of loyalty-cards databases : differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders
Cartiñas, Mónica
;
Elorz, Margarita
;
Múgica, José Miguel
- In:
Journal of retailing and consumer services
15
(
2008
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10003597048
Saved in:
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