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isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~person:"Biscaia, Rui"
~subject:"Ball game"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Sport organization"
~subject:"Sportler"
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Biscaia, Rui
Funk, Daniel C.
6
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5
McDonald, Heath
5
Soebbing, Brian P.
5
Sveinson, Katherine
5
Watanabe, Nicholas M.
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Yoshida, Masayuki
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Journal of sport management : the official journal of the North American Society of Sport Management
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
3
Journal of consumer behaviour
1
Sport management review
1
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Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
Saved in:
2
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
3
No more "good" intentions : purchase behaviors in sponsorship
Zaharia, Noni
;
Biscaia, Rui
;
Gray, Dianna P.
;
Stotlar, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011489239
Saved in:
4
Conceptualization and measurement of fan engagement : empirical evidence from a professional sport context
Yoshida, Masayuki
;
Gordon, Brian
;
Nakazawa, Makoto
; …
- In:
Journal of sport management : the official journal of …
28
(
2014
)
4
,
pp. 399-417
Persistent link: https://www.econbiz.de/10010393252
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