//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~person:"McDonald, Heath"
~person:"Ross, Stephen"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Berufssport"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
6
Konsumentenverhalten
6
Professional sports
6
Profisport
6
Sportmarketing
5
Sports marketing
5
Beziehungsmarketing
3
Football
3
Fußball
3
Relationship marketing
3
Brand management
2
Markenführung
2
Sport
2
Sports
2
Arbeitsgruppe
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Computerspiel
1
Customer integration
1
Dirichlet
1
Forecasting model
1
Kundenintegration
1
Markenimage
1
Prognoseverfahren
1
Saisonale Schwankungen
1
Seasonal variations
1
Sport organization
1
Sportorganisation
1
Sports economics
1
Sportökonomik
1
Team
1
Video game
1
brand associations
1
churn prediction
1
conceptual model
1
consumer markets
1
cross-lagged panel model
1
customer engagement
1
demand
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
McDonald, Heath
Ross, Stephen
Soebbing, Brian P.
8
Funk, Daniel C.
7
Mills, Brian
7
Tainsky, Scott
6
Babiak, Kathy
5
Biscaia, Rui
5
Dowling, Mathew
5
Inoue, Yuhei
5
Katz, Matthew
5
Sotiriadou, Popi
5
Sveinson, Katherine
5
Watanabe, Nicholas M.
5
Asada, Akira
4
Dixon, Marlene
4
Drayer, Joris
4
Kunkel, Thilo
4
Leopkey, Becca
4
Lock, Daniel
4
O'Reilly, Norm
4
Washington, Marvin
4
Watanabe, Nicholas
4
Wicker, Pamela
4
Yan, Grace
4
De Bosscher, Veerle
3
Delia, Elizabeth B.
3
Doyle, Jason P.
3
Du, James
3
Dwyer, Brendan
3
Hoeber, Larena
3
Karg, Adam
3
Kent, Aubrey
3
Ko, Yong Jae
3
Mansfield, Aaron C.
3
Melton, E. Nicole
3
Mondello, Michael
3
Nadeau, John
3
Nite, Calvin
3
Pawlowski, Tim
3
Pegoraro, Ann
3
more ...
less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
Sport management review
6
European Sport management quarterly : ESMQ
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Asia Pacific journal of marketing and logistics
1
International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
Journal of service management
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
Saved in:
2
Understanding season ticket holder attendance decisions
Karg, Adam
;
Nguyen, Jeremy
;
McDonald, Heath
- In:
Journal of sport management : the official journal of …
35
(
2021
)
3
,
pp. 239-253
Persistent link: https://www.econbiz.de/10012658719
Saved in:
3
Predicting season ticket holder retention using rich behavioral data
Karg, Adam
;
Tamaddoni, Ali
;
McDonald, Heath
;
Ewing, Michael
- In:
Journal of sport management : the official journal of …
35
(
2021
)
5
,
pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
Saved in:
4
Are sport consumers unique? : consumer behavior within crowded sport markets
Fujak, Hunter
;
Frawley, Stephen
;
McDonald, Heath
;
Bush, …
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 362-375
Persistent link: https://www.econbiz.de/10011920115
Saved in:
5
The development and change of brand associations and their influence on team loyalty over time
Kunkel, Thilo
;
Doyle, Jason P.
;
Funk, Daniel C.
;
Du, James
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
Saved in:
6
The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship
Kim, Yongjae
;
Ross, Stephen
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 657-671
Persistent link: https://www.econbiz.de/10011421910
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->