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isPartOf:"Journal of strategic marketing"
~accessRights:"free"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Firm performance"
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Brand management
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Marketing management
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Chaib Lababdi, Houyem
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing
Journal of retailing and consumer services
Cogent business & management
28
European research studies
10
Faculty & research / Insead : working paper series
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Journal of Asian finance, economics and business : JAFEB
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Journal of open innovation : technology, market, and complexity
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European journal of management and business economics : EJM&BE
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Amfiteatru economic : an economic and business research periodical
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International journal of management, economics and social sciences : IJMESS
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Journal of risk and financial management : JRFM
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Econometric Institute research papers
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Journal of wine economics
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UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
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Asia Pacific journal of innovation and entrepreneurship : APJIE
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1
Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence
Alghamdi, Omar A.
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460768
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
4
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
5
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
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