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isPartOf:"Journal of strategic marketing"
~isPartOf:"Asia-Pacific journal of business administration"
~subject:"Emerging economies"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketingkonzeption"
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Emerging economies
Marketing management
198
Marketingmanagement
198
Firm performance
32
Unternehmenserfolg
32
Beziehungsmarketing
30
Relationship marketing
30
market orientation
27
Brand management
25
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22
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marketing strategy
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Internationales Marketing
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Coffie, Stanley
2
Joshi, Sharad L.
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Attia, Samaa Taher M.
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Bang Nguyen Viet
1
Bang, Vasant V.
1
Bang, Vasant Vijay
1
Bisson, Christophe
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Blankson, Charles
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Chao, Chih-Wei
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Lai, Po-Hsin
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Narayanan, Priya
1
Ngo, Liem Viet
1
O'Cass, Aron
1
Reid, Mike
1
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1
Singh, Monica C.
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Srivastava, Rajesh K.
1
Wang, Yong Jian
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Journal of strategic marketing
Asia-Pacific journal of business administration
Journal of business research : JBR
11
International marketing review
9
International journal of emerging markets
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International business review : the official journal of the European International Business Academy
5
Journal of international marketing
5
Journal of global marketing
4
International journal of economics and business research : IJEBR
3
Marketing intelligence & planning
3
Organizations and markets in emerging economies
3
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
2
European journal of operational research : EJOR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business strategy
2
Journal of fashion marketing and management
2
Journal of marketing communications
2
Journal of research in marketing and entrepreneurship
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Marketing theory
2
The journal of business & industrial marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Acta Universitatis Danubius / Oeconomica
1
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
British journal of management : BJM
1
Critical perspectives on international business
1
Economies : open access journal
1
European journal of marketing : EJM
1
Henley manager update
1
Interfaces : the INFORMS journal on the practice of operations research
1
International business and economics research journal
1
International entrepreneurship and management journal
1
International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of business and globalisation : IJBG
1
International journal of business innovation and research
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ECONIS (ZBW)
14
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1
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10
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14
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date (newest first)
date (oldest first)
1
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
2
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
3
The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
Saved in:
4
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
Saved in:
5
Positioning strategies for branding services in an emerging economy
Coffie, Stanley
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10012313904
Saved in:
6
A review and evaluation of market orientation research in an emerging African economy
Coffie, Stanley
;
Blankson, Charles
;
Dadzie, Samuel Ato
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 565-582
Persistent link: https://www.econbiz.de/10012313924
Saved in:
7
Competing in an emerging market : antecedents and consequences of market orientation and the role of environmental factors
Guo, Chiquan
;
Kulviwat, Songpol
;
Zhu, Jing
;
Wang, Yong Jian
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10012202457
Saved in:
8
Marketing strategy in emerging markets : a conceptual framework
Bang, Vasant V.
;
Joshi, Sharad L.
;
Singh, Monica C.
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10011577646
Saved in:
9
Sustainable market orientation : a competitive strategic tool in an emerging economy context
Mahmoud, Mahmoud Abdulai
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 635-654
Persistent link: https://www.econbiz.de/10011587851
Saved in:
10
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
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