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isPartOf:"Journal of strategic marketing"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~subject:"Consumer behaviour"
~subject:"Emerging economies"
~subject:"International marketing"
~subject:"Market entry"
~subject:"Markteintritt"
~subject:"Relationship marketing"
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Search: subject_exact:"Marketingkonzeption"
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Consumer behaviour
Emerging economies
International marketing
Market entry
Markteintritt
Relationship marketing
Marketing management
420
Marketingmanagement
420
Konsumentenverhalten
73
Firm performance
65
Unternehmenserfolg
65
Beziehungsmarketing
61
Marketing
54
Brand management
45
Markenführung
45
market orientation
38
KMU
37
SME
37
USA
34
United States
34
Innovation
33
Strategic management
32
Strategisches Management
32
Internationales Marketing
30
Brand image
29
Markenimage
29
Competitive advantage
27
Theorie
27
Theory
27
Wettbewerbsvorteil
27
Internet marketing
24
Online-Marketing
24
marketing strategy
22
Schwellenländer
19
Innovation management
18
Innovationsmanagement
18
Lieferantenmanagement
18
Supplier relationship management
18
New product development
17
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Article
159
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161
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161
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2
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English
151
German
10
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Palmatier, Robert W.
4
Kumar, V.
3
Ngo, Liem Viet
3
O'Cass, Aron
3
Bae, Mikyeung
2
Coffie, Stanley
2
Grewal, Rajdeep
2
Griffith, David A.
2
Joshi, Sharad L.
2
Kushwaha, Tarun
2
Lee, Hannah S.
2
Li, Julie Juan
2
Morgan, Neil A.
2
Sahi, Gurjeet Kaur
2
Sheth, Jagdish N.
2
Siahtiri, Vida
2
Verhoef, Peter C.
2
Abid, Aman
1
Affonso, Felipe M.
1
Ahi, Ali
1
Ahmed, Salma
1
Ailawadi, Kusum L.
1
Akaka, Melissa Archpru
1
Al-Afeef, Mohammad Abdel Mohsen
1
Al-Eitan, Ghaith N.
1
Al-Homaidi, Eissa A.
1
Al-Rawashdeh, Hani Ali Aref
1
AlKhawaldeh, Bashar Younis Subeih
1
Alafeef, Mahmoud Abdel Muhsen Irsheid
1
Alhawamdeh, Hamzeh
1
Alhouti, Sarah
1
Anees-ur-Rehman, Muhammad
1
Asamoah, Emmanuel
1
Attia, Samaa Taher M.
1
Ayoubi, Rami M.
1
Babakus, Emin
1
Baber, Ruturaj
1
Babu, Mujahid Mohiuddin
1
Bai, Xuan
1
Balachander, Subramanian
1
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Published in...
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Journal of strategic marketing
Cogent business & management
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
Journal of business research : JBR
127
Industrial marketing management : the international journal for industrial and high-tech firms
72
Journal of retailing and consumer services
51
SpringerLink / Bücher
46
European journal of marketing : EJM
44
Journal of marketing communications
43
The journal of business & industrial marketing
43
Journal of marketing management : MM
35
International marketing review
34
Journal of the Academy of Marketing Science
34
The journal of product & brand management
31
Marketing intelligence & planning
28
The journal of brand management : an international journal
26
Asia Pacific journal of marketing and logistics
25
Springer eBook Collection
25
Europäische Hochschulschriften / 5
24
Journal of retailing
24
Business horizons
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of Islamic marketing : JIMA
21
Psychology & marketing
20
Gabler Edition Wissenschaft
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of global marketing
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
The journal of consumer marketing
18
Harvard-Business-Manager : das Wissen der Besten
17
International journal of retail & distribution management
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
The marketing review
17
International journal of internet marketing and advertising : IJIMA
16
International review on public and non-profit marketing
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Faculty & research / Insead : working paper series
15
International business review : the official journal of the European International Business Academy
15
International journal of advertising : the review of marketing communications
14
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ECONIS (ZBW)
161
Showing
51
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161
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51
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
52
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
53
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
54
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
55
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
56
Product standardisation in the food service industry : post-purchase attitudes and repurchase intentions of non-Muslims after consuming halal food
Wilkins, Stephen
;
Butt, Muhammad Mohsin
;
Shams, Farshid
; …
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 210-226
Persistent link: https://www.econbiz.de/10012202454
Saved in:
57
Relating strategic market orientation and market performance : role of customer value types
Sahi, Gurjeet Kaur
;
Gupta, Mahesh Chander
;
Lonial, …
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 318-338
Persistent link: https://www.econbiz.de/10011903313
Saved in:
58
How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Ju, Min
;
Jin, Jason Lu
;
Zhou, Kevin Zheng
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011964140
Saved in:
59
Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer
;
Deligonul, Seyda
;
Kardes, Ilke
; …
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
Saved in:
60
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
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