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isPartOf:"Journal of strategic marketing"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~subject:"Consumer behaviour"
~subject:"Markteintritt"
~subject:"Relationship marketing"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Marketingkonzeption"
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Consumer behaviour
Markteintritt
Relationship marketing
Unternehmenserfolg
Marketing management
419
Marketingmanagement
419
Konsumentenverhalten
73
Firm performance
65
Beziehungsmarketing
61
Marketing
54
Brand management
45
Markenführung
45
market orientation
38
KMU
37
SME
37
USA
34
United States
34
Innovation
33
Strategic management
31
Strategisches Management
31
International marketing
30
Internationales Marketing
30
Brand image
29
Markenimage
29
Competitive advantage
27
Theorie
27
Theory
27
Wettbewerbsvorteil
27
Internet marketing
24
Online-Marketing
24
marketing strategy
22
Emerging economies
19
Schwellenländer
19
Innovation management
18
Innovationsmanagement
18
Lieferantenmanagement
18
Supplier relationship management
18
New product development
17
Produktentwicklung
17
Market entry
15
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181
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184
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184
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3
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English
173
German
11
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Kumar, V.
4
Morgan, Neil A.
4
Palmatier, Robert W.
4
Hulland, John
3
Ngo, Liem Viet
3
O'Cass, Aron
3
Verhoef, Peter C.
3
Bae, Mikyeung
2
Butler, Timothy D.
2
Coffie, Stanley
2
Crick, James M.
2
Feng, Hui
2
Grewal, Rajdeep
2
Kushwaha, Tarun
2
Merrilees, Bill
2
Nuryakin
2
Rego, Lopo L.
2
Sahi, Gurjeet Kaur
2
Sarkees, Matthew
2
Siahtiri, Vida
2
Venkatesan, Rajkumar
2
Ab Hamid, Siti Ngayesah
1
Abdullateef, Aliyu Olayemi
1
Abid, Aman
1
Affonso, Felipe M.
1
Ahi, Ali
1
Ahmed, Salma
1
Ailawadi, Kusum L.
1
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1
Al-Afeef, Mohammad Abdel Mohsen
1
Al-Eitan, Ghaith N.
1
Al-Homaidi, Eissa A.
1
Al-Rawashdeh, Hani Ali Aref
1
AlKhawaldeh, Bashar Younis Subeih
1
Alafeef, Mahmoud Abdel Muhsen Irsheid
1
Alexandre, Maria T.
1
Alhamami, Ahmed Abdullah
1
Alhawamdeh, Hamzeh
1
Alhouti, Sarah
1
Ali, Sadaqat
1
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Journal of strategic marketing
Cogent business & management
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
Journal of business research : JBR
151
Industrial marketing management : the international journal for industrial and high-tech firms
92
Journal of retailing and consumer services
54
The journal of business & industrial marketing
50
European journal of marketing : EJM
44
Journal of marketing communications
44
SpringerLink / Bücher
44
Journal of marketing management : MM
39
Journal of the Academy of Marketing Science
39
The journal of product & brand management
30
Asia Pacific journal of marketing and logistics
27
The journal of brand management : an international journal
27
Journal of retailing
24
Marketing intelligence & planning
24
Business horizons
23
International marketing review
23
Psychology & marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Springer eBook Collection
20
Journal of Islamic marketing : JIMA
19
International journal of hospitality management
18
International journal of retail & distribution management
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Marketing letters : a journal of research in marketing
18
The journal of consumer marketing
18
The marketing review
18
Harvard-Business-Manager : das Wissen der Besten
17
Europäische Hochschulschriften / 5
16
International journal of internet marketing and advertising : IJIMA
16
International review on public and non-profit marketing
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Faculty & research / Insead : working paper series
15
Gabler Edition Wissenschaft
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
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ECONIS (ZBW)
184
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71
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
72
Marketing capabilities in international marketing
Morgan, Neil A.
;
Feng, Hui
;
Whitler, Kimberly A.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
Saved in:
73
Toward a greater understanding of the market orientation and internal market orientation relationship
Modi, Pratik
;
Sahi, Gurjeet Kaur
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 532-549
Persistent link: https://www.econbiz.de/10011976049
Saved in:
74
Impact of firm's customer orientation on performance : the moderating role of interfunctional coordination and employee commitment
Babu, Mujahid Mohiuddin
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 702-722
Persistent link: https://www.econbiz.de/10011978581
Saved in:
75
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
76
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
77
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
78
The ties that bind us : examining relationship marketing orientation and its impact on firm performance in the information systems outsourcing services sector
Kwan, Rebecca
;
Carlson, Jamie L.
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 495-510
Persistent link: https://www.econbiz.de/10011743080
Saved in:
79
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
80
Which competitive advantage(s)? : competitive advantage-market performance relationships in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 25-49
Persistent link: https://www.econbiz.de/10011784174
Saved in:
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