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isPartOf:"Journal of strategic marketing"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"KMU"
~subject:"Relationship marketing"
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KMU
Relationship marketing
Marketing management
403
Marketingmanagement
403
Theorie
77
Theory
77
Consumer behaviour
69
Konsumentenverhalten
69
Beziehungsmarketing
65
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55
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54
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51
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44
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44
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38
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market orientation
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Gilmore, Audrey
4
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1
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Journal of strategic marketing
Europäische Hochschulschriften / 5
Journal of international marketing
Journal of retailing and consumer services
Journal of business research : JBR
65
Industrial marketing management : the international journal for industrial and high-tech firms
59
The journal of business & industrial marketing
35
SpringerLink / Bücher
24
European journal of marketing : EJM
22
Cogent business & management
19
Marketing intelligence & planning
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Journal of research in marketing and entrepreneurship
13
Journal of marketing communications
12
Journal of marketing management : MM
12
The marketing review
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of retailing
11
The journal of product & brand management
11
The service industries journal
11
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of research in marketing and entrepreneurship : JRME
10
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
The journal of brand management : an international journal
10
International entrepreneurship and management journal
9
International journal of entrepreneurship and small business
9
International journal of hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of small business and enterprise development
9
Asia Pacific journal of marketing and logistics
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Gabler Edition Wissenschaft
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of economic perspectives : IJEP
8
International journal of internet marketing and advertising : IJIMA
8
International marketing review
8
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ECONIS (ZBW)
91
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1
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
3
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
4
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
5
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
6
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
7
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
8
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
9
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
10
Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen
;
Huang, Zongsheng
;
Bin, Liu
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
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