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isPartOf:"Journal of strategic marketing"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Relationship marketing"
~subject:"Schwellenländer"
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Search: subject_exact:"Marketingkonzeption"
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Subject
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Relationship marketing
Schwellenländer
Marketing management
412
Marketingmanagement
412
Theorie
77
Theory
77
Consumer behaviour
73
Konsumentenverhalten
73
Beziehungsmarketing
65
Deutschland
55
Marketing
55
Germany
54
Brand management
47
Markenführung
47
Firm performance
45
Unternehmenserfolg
45
Strategisches Management
39
International marketing
38
Internationales Marketing
38
Strategic management
32
KMU
31
SME
31
market orientation
28
Brand
24
Distribution channel
24
Markenartikel
24
Vertriebsweg
24
Wettbewerbsvorteil
24
Competitive advantage
23
Einzelhandel
23
Retail trade
23
Innovation
22
Internet marketing
21
Online-Marketing
21
Emerging economies
20
Lieferantenmanagement
18
Supplier relationship management
18
Market research
17
Marktforschung
17
Brand image
16
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51
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1
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Article
75
Book / Working Paper
9
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Article in journal
76
Aufsatz in Zeitschrift
76
Hochschulschrift
8
Thesis
8
Bibliografie enthalten
7
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7
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1
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1
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English
76
German
8
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Ngo, Liem Viet
3
O'Cass, Aron
3
Palmatier, Robert W.
3
Coffie, Stanley
2
Görgen, Frank
2
Irmscher, Markus
2
Joshi, Sharad L.
2
Li, Julie Juan
2
Sahi, Gurjeet Kaur
2
Schulz, Bernhard
2
Siahtiri, Vida
2
Thaichon, Paramaporn
2
Yoganathan, Dhanushanthini
2
Abdo, Said Shabban
1
Abid, Aman
1
Adjei, Mavis T.
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Akaka, Melissa Archpru
1
Akansha Singh
1
Alamanos, Eleftherios
1
Almoraish, Ahmed
1
Andreassen, Tor W.
1
Anees-ur-Rehman, Muhammad
1
Attia, Samaa Taher M.
1
Ayoubi, Rami M.
1
Azemi, Yllka
1
Baber, Ruturaj
1
Babu, Mujahid Mohiuddin
1
Bai, Xuan
1
Banerjee, Shubhomoy
1
Bang, Vasant V.
1
Bang, Vasant Vijay
1
Barann, Benjamin
1
Baumann, Chris
1
Beck, Joshua T.
1
Becker, Jörg
1
Bin, Liu
1
Bisson, Christophe
1
Blankson, Charles
1
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Published in...
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Journal of strategic marketing
Europäische Hochschulschriften / 5
Journal of international marketing
Journal of retailing and consumer services
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of business research : JBR
54
The journal of business & industrial marketing
31
SpringerLink / Bücher
24
European journal of marketing : EJM
18
Journal of the Academy of Marketing Science
18
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Journal of marketing communications
13
International marketing review
12
Journal of retailing
12
Springer eBook Collection
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing management : MM
10
Marketing intelligence & planning
10
The journal of product & brand management
10
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
Springer eBook Collection / Business and Economics
8
The journal of brand management : an international journal
8
The marketing review
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
Gabler Edition Wissenschaft
7
International journal of emerging markets
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing letters : a journal of research in marketing
7
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ECONIS (ZBW)
84
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84
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1
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
3
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
4
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
5
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
6
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
7
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
8
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
9
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
10
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
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