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isPartOf:"Journal of strategic marketing"
~isPartOf:"European journal of innovation management"
~isPartOf:"International journal of green economics"
~source:"econis"
~subject:"Marketing management"
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Marketing management
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Journal of strategic marketing
European journal of innovation management
International journal of green economics
Journal of business research : JBR
7
Cogent business & management
3
International journal of economic perspectives : IJEP
3
Marketing intelligence & planning
3
Amfiteatru economic : an economic and business research periodical
2
Asia-Pacific journal of business administration
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Betriebliches Umweltmanagement : nachhaltiges Wirtschaften im Unternehmen ; 30 Tabellen
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Betriebliches Umweltmanagement : nachhaltiges Wirtschaften in Unternehmen ; 30 Tabellen
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Driving green consumerism through strategic sustainability marketing
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Green advertising and the reluctant consumer
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Green consumerism : perspectives, sustainability, and behavior
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business competition and growth : IJBCG
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Journal of Asia Pacific business
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Journal of marketing communications
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Journal of retailing and consumer services
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Market : review for marketing theory and practice
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
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Foundations of Management : the journal of Warsaw University of Technology
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Global business review
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Handbook of research on green economic development initiatives and strategies
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ECONIS (ZBW)
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1
Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Borah, Prasad Siba
;
Dogbe, Courage Simon Kofi
;
Pomegbe, …
- In:
European journal of innovation management
26
(
2023
)
2
,
pp. 364-385
Persistent link: https://www.econbiz.de/10014231537
Saved in:
2
Consumers' attitude and purchase intention towards "green" products : a study of selected FMCGs
Walia, Sargam Bahl
;
Kumar, Harish
;
Negi, Naveen
- In:
International journal of green economics
13
(
2019
)
3/4
,
pp. 202-217
Persistent link: https://www.econbiz.de/10012256913
Saved in:
3
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
4
Antecedents of green market performance : a case from Southeast Asian market
Aqmala, Diana
;
Batu, Kardison Lumban
;
Kusumawardhani, Amie
- In:
International journal of green economics
12
(
2018
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10011905601
Saved in:
5
Green marketing strategy and the firm's performance : the moderating role of environmental culture
Fraj, Elena
;
Martínez, Eva
;
Matute, Jorge
- In:
Journal of strategic marketing
19
(
2011
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10009296542
Saved in:
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