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isPartOf:"Journal of strategic marketing"
~isPartOf:"Handbook of marketing strategy"
~isPartOf:"Springer eBook Collection / Business and Economics"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Wettbewerbsvorteil"
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Wettbewerbsvorteil
Marketing management
347
Marketingmanagement
347
Beziehungsmarketing
64
Relationship marketing
64
B-to-B-Marketing
54
Business-to-business marketing
54
Firm performance
51
Marketing
51
Unternehmenserfolg
51
Lieferantenmanagement
48
Supplier relationship management
48
Innovation
37
Consumer behaviour
36
Konsumentenverhalten
36
Strategisches Management
36
Brand management
35
Markenführung
35
Strategic management
33
KMU
30
SME
30
Innovationsmanagement
29
Competitive advantage
28
Innovation management
27
Internet marketing
27
Online-Marketing
27
market orientation
27
New product development
26
Produktentwicklung
26
Deutschland
21
Germany
21
Theorie
20
Theory
20
Emerging economies
16
Schwellenländer
16
Social Web
16
Social web
16
Erfolgsfaktor
15
Market orientation
14
Brand image
13
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English
28
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Sok, Phyra
2
Akgün, Ali E.
1
Ali, Sadaqat
1
Ambrosini, Veronique
1
Anand, Sandip
1
Bicen, Pelin
1
Burke, Sandra J.
1
Carpenter, Gregory S.
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Carvalho, Fernando Manuel Pereira de Oliveira
1
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1
Conchar, Margy
1
Deacon, Jonathan
1
Dibb, Sally
1
Duarte, Marcelo Pereira
1
Durans, Amilson de Araujo
1
Eggers, Fabian
1
Evanschitzky, Heiner
1
Falasca, Mauro
1
Fan, Qing
1
Garcia, Teresa
1
Giglierano, Joe
1
Gilmore, Audrey
1
Hansen, David J.
1
He, Hong-wei
1
Heinrichs, John H.
1
Hills, Gerald E.
1
Hultman, Claes M.
1
Hunt, Shelby D.
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Jahed, Mohammed Abu
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Jones, Rosalind
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Kachouie, Reza
1
Karakaya, Fahri
1
Kasouf, Chickery J.
1
Lamberti, Lucio
1
Lee, Khai Sheang
1
Lertpachin, Chaiyutha
1
Lettice, Fiona
1
Li, Like
1
Lieberman, Marvin B.
1
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Journal of strategic marketing
Handbook of marketing strategy
Springer eBook Collection / Business and Economics
The journal of business & industrial marketing
Journal of business research : JBR
26
Industrial marketing management : the international journal for industrial and high-tech firms
13
International marketing review
7
Journal of the Academy of Marketing Science
7
Journal of marketing management : MM
4
Schriften zu Marketing und Management
4
World review of entrepreneurship, management and sustainable development
4
International journal of business excellence
3
International journal of trade and global markets
3
Journal of international marketing
3
Journal of marketing
3
Journal of marketing communications
3
The marketing review
3
Tourism management : research, policies, practice
3
AMS review : official publication of the Academy of Marketing Science
2
Amfiteatru economic : an economic and business research periodical
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
European journal of international management : EJIM
2
European journal of marketing
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
International business review : the official journal of the European International Business Academy
2
International journal of business and globalisation : IJBG
2
International journal of business competition and growth : IJBCG
2
International journal of business environment : IJBE
2
Journal for global business advancement : JGBA
2
Journal of business-to-business marketing
2
Journal of innovation & knowledge : JIK
2
Journal of retailing and consumer services
2
Management research review
2
Marketing intelligence & planning
2
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
2
Technological forecasting & social change : an international journal
2
The IUP journal of business strategy : IJBS
2
5th International conference «Economic Integration, competition and cooperation», Opatija, Croatia, 2005
1
AIUB business and economics working paper series
1
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ECONIS (ZBW)
28
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1
Value innovation and marketing capabilities in dynamic environments : a dynamic capability perspective
Kachouie, Reza
;
Mavondo, Felix T.
;
Ambrosini, Veronique
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10014553118
Saved in:
2
CSR orientation for competitive advantage in business-to-business markets of emerging economies : the mediating role of trust and corporate reputation
Salam, Mohammad Asif
;
Jahed, Mohammed Abu
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2277-2293
Persistent link: https://www.econbiz.de/10014471944
Saved in:
3
Examining the functionality of digital platform capability in driving B2B firm performance : evidence from emerging market
Liu, Longjun
;
Long, Jing
;
Fan, Qing
;
Wan, Wenhai
;
Liu, …
- In:
The journal of business & industrial marketing
38
(
2023
)
9
,
pp. 1941-1957
Persistent link: https://www.econbiz.de/10014333366
Saved in:
4
Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner
;
Cisneiros, Gabriela Pessoa …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
Saved in:
5
Proactive market orientation and business model innovation to attain superior new smart connected products performance
M. S., Shashishekar
;
Anand, Sandip
;
Paul, Arun Kumar
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 497-508
Persistent link: https://www.econbiz.de/10013165189
Saved in:
6
Strategic orientations, marketing capabilities and innovativeness : an adaptive approach
Akgün, Ali E.
;
Polat, Volkan
- In:
The journal of business & industrial marketing
37
(
2022
)
4
,
pp. 918-931
Persistent link: https://www.econbiz.de/10013165299
Saved in:
7
Adaptive marketing capabilities, market orientation, and international performance : the moderation effect of competitive intensity
Reimann, Caroline Kalil
;
Carvalho, Fernando Manuel …
- In:
The journal of business & industrial marketing
37
(
2022
)
12
,
pp. 2533-2543
Persistent link: https://www.econbiz.de/10013455429
Saved in:
8
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
9
The impact of customer knowledge and marketing dynamic capability on innovation performance : an empirical analysis
Falasca, Mauro
;
Zhang, Jiemei
;
Conchar, Margy
;
Li, Like
- In:
The journal of business & industrial marketing
32
(
2017
)
7
,
pp. 901-912
Persistent link: https://www.econbiz.de/10011773525
Saved in:
10
Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter
;
Uslay, Can
;
Pascal, Vincent J.
;
Omura, Glenn
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
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