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isPartOf:"Journal of strategic marketing"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~subject:"Emerging economies"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketingkonzeption"
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Emerging economies
Marketing management
219
Marketingmanagement
219
Firm performance
43
Unternehmenserfolg
43
KMU
29
SME
29
Beziehungsmarketing
28
Relationship marketing
28
market orientation
27
Marketing
25
Brand management
24
Markenführung
24
Strategic management
23
Strategisches Management
23
International marketing
21
Internationales Marketing
21
Competitive advantage
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marketing strategy
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Coffie, Stanley
2
Joshi, Sharad L.
2
Khan, Huda
2
Attia, Samaa Taher M.
1
Bang, Vasant V.
1
Bang, Vasant Vijay
1
Bisson, Christophe
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Blankson, Charles
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Buccieri, Dominic
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Chao, Chih-Wei
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Chi, Ting
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Dadzie, Samuel Ato
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Khan, Zaheer
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Lai, Po-Hsin
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Mahmoud, Mahmoud Abdulai
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1
O'Cass, Aron
1
Reid, Mike
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1
Zhu, Fengxia
1
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Journal of strategic marketing
International business review : the official journal of the European International Business Academy
Journal of business research : JBR
11
International marketing review
9
International journal of emerging markets
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of international marketing
5
Journal of global marketing
4
International journal of economics and business research : IJEBR
3
Marketing intelligence & planning
3
Organizations and markets in emerging economies
3
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
2
European journal of operational research : EJOR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business strategy
2
Journal of fashion marketing and management
2
Journal of marketing communications
2
Journal of research in marketing and entrepreneurship
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Marketing theory
2
The journal of business & industrial marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Acta Universitatis Danubius / Oeconomica
1
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Asia-Pacific journal of business administration
1
British journal of management : BJM
1
Critical perspectives on international business
1
Economies : open access journal
1
European journal of marketing : EJM
1
Henley manager update
1
Interfaces : the INFORMS journal on the practice of operations research
1
International business and economics research journal
1
International entrepreneurship and management journal
1
International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of business and globalisation : IJBG
1
International journal of business innovation and research
1
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ECONIS (ZBW)
18
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18
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1
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
2
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
3
The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : the moderating role of competitive inte...
Khan, Huda
;
Khan, Zaheer
- In:
International business review : the official journal of …
30
(
2021
)
6
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012820100
Saved in:
4
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
Saved in:
5
Is marketing agility important for emerging market firms in advanced markets?
Khan, Huda
- In:
International business review : the official journal of …
29
(
2020
)
5
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012303681
Saved in:
6
Positioning strategies for branding services in an emerging economy
Coffie, Stanley
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10012313904
Saved in:
7
A review and evaluation of market orientation research in an emerging African economy
Coffie, Stanley
;
Blankson, Charles
;
Dadzie, Samuel Ato
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 565-582
Persistent link: https://www.econbiz.de/10012313924
Saved in:
8
Competing in an emerging market : antecedents and consequences of market orientation and the role of environmental factors
Guo, Chiquan
;
Kulviwat, Songpol
;
Zhu, Jing
;
Wang, Yong Jian
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10012202457
Saved in:
9
Launching reverse-innovated product from emerging markets to MNC's home market : a theoretical framework for MNC's decisions
Zhu, Fengxia
;
Zou, Shaoming
;
Xu, Hui
- In:
International business review : the official journal of …
26
(
2017
)
1
,
pp. 156-163
Persistent link: https://www.econbiz.de/10011628870
Saved in:
10
Marketing strategy in emerging markets : a conceptual framework
Bang, Vasant V.
;
Joshi, Sharad L.
;
Singh, Monica C.
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10011577646
Saved in:
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