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isPartOf:"Journal of strategic marketing"
~isPartOf:"International journal of business competition and growth : IJBCG"
~isPartOf:"International journal of green economics"
~source:"econis"
~subject:"Marketing management"
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Search: subject_exact:"Green marketing"
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Marketing management
Green marketing
19
Öko-Marketing
18
Environmental consciousness
13
Umweltbewusstsein
13
Consumer behaviour
12
Environmental management
12
Konsumentenverhalten
12
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12
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green marketing
8
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green products
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green consumerism
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2009-2011
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Agrawal, Rajat
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Amiruddin Ahamat
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Fraj, Elena
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Matute, Jorge
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Nizam, Nurul Zarirah
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Journal of strategic marketing
International journal of business competition and growth : IJBCG
International journal of green economics
Journal of business research : JBR
7
Cogent business & management
3
International journal of economic perspectives : IJEP
3
Marketing intelligence & planning
3
Amfiteatru economic : an economic and business research periodical
2
Asia-Pacific journal of business administration
2
Betriebliches Umweltmanagement : nachhaltiges Wirtschaften im Unternehmen ; 30 Tabellen
2
Betriebliches Umweltmanagement : nachhaltiges Wirtschaften in Unternehmen ; 30 Tabellen
2
Driving green consumerism through strategic sustainability marketing
2
Green advertising and the reluctant consumer
2
Green consumerism : perspectives, sustainability, and behavior
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of Asia Pacific business
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
Market : review for marketing theory and practice
2
Research
2
The journal of business & industrial marketing
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Benchmarking : an international journal
1
Business strategy and the environment
1
Circular / US Department of Agriculture
1
Contemporary trends in innovative marketing strategies
1
Corporate communications : an international journal
1
Corporate social responsibility and environmental management
1
Corporate social responsibility and sustainability : from values to impact
1
Economic research
1
Economics and policy of energy and the environment
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of innovation management
1
European research studies
1
Folia oeconomica Stetinensia : FOS
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Foundations of Management : the journal of Warsaw University of Technology
1
Global business review
1
Handbook of research on green economic development initiatives and strategies
1
International journal of Indian culture and business management : IJICBM
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ECONIS (ZBW)
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1
Green marketing strategies for sustainability development of firm's performance in Malaysia : for green economy
Siti Hindun Supaat
;
Amiruddin Ahamat
;
Nizam, Nurul Zarirah
- In:
International journal of business competition and …
7
(
2020
)
1
,
pp. 41-67
Persistent link: https://www.econbiz.de/10012253387
Saved in:
2
Consumers' attitude and purchase intention towards "green" products : a study of selected FMCGs
Walia, Sargam Bahl
;
Kumar, Harish
;
Negi, Naveen
- In:
International journal of green economics
13
(
2019
)
3/4
,
pp. 202-217
Persistent link: https://www.econbiz.de/10012256913
Saved in:
3
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
4
Green marketing promotion tools and Indian consumers' green pruchase intentions
Nath, Vishnu
;
Agrawal, Rajat
;
Gautam, Aditya
;
Sharma, Vinay
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10011290202
Saved in:
5
Antecedents of green market performance : a case from Southeast Asian market
Aqmala, Diana
;
Batu, Kardison Lumban
;
Kusumawardhani, Amie
- In:
International journal of green economics
12
(
2018
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10011905601
Saved in:
6
Green marketing strategy and the firm's performance : the moderating role of environmental culture
Fraj, Elena
;
Martínez, Eva
;
Matute, Jorge
- In:
Journal of strategic marketing
19
(
2011
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10009296542
Saved in:
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