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isPartOf:"Journal of strategic marketing"
~isPartOf:"International journal of green economics"
~isPartOf:"Journal of the Academy of Marketing Science"
~source:"econis"
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Search: subject_exact:"Green marketing"
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Green marketing
21
Öko-Marketing
20
Consumer behaviour
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Environmental consciousness
11
Umweltbewusstsein
11
Environmental management
10
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green marketing
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Nachhaltige Entwicklung
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Cronin, J. J.
2
Gleim, Mark R.
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Smith, Jeffery S.
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Journal of strategic marketing
International journal of green economics
Journal of the Academy of Marketing Science
Journal of business research : JBR
27
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
Cogent business & management
14
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Journal of business ethics : JOBE
9
Amfiteatru economic : an economic and business research periodical
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of international consumer marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
The journal of business & industrial marketing
7
Asia-Pacific journal of business administration
6
Corporate social responsibility and environmental management
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
International journal of production economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
Springer eBook Collection
6
European research studies
5
Global business review
5
Green advertising and the reluctant consumer
5
Journal of advertising research
5
Journal of hospitality marketing & management
5
Journal of marketing
5
Psychology & marketing
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ECONIS (ZBW)
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21
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1
Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saran, Saman Mirzaie
;
Shokouhyar, Sajjad
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 116-139
Persistent link: https://www.econbiz.de/10014303146
Saved in:
2
Extending the institutional environment : the impact of internal and external factors on the green behaviors of an individual
Gleim, Mark R.
;
Smith, Jeffery S.
;
Cronin, J. J.
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012202769
Saved in:
3
Assessing the spending tendency of consumers on green products : an Indian perspective
Singh, Trilok Pratap
;
Khandelwal, Utkal
;
Yadav, …
- In:
International journal of green economics
13
(
2019
)
3/4
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012256918
Saved in:
4
Green values and buying behaviour of consumers in Saudi Arabia : an empirical study
Rehman, Anis Ur
- In:
International journal of green economics
11
(
2017
)
2
,
pp. 154-164
Persistent link: https://www.econbiz.de/10011905141
Saved in:
5
An evaluation of the role of green marketing and a firm's internal practices for environmental sustainability
D'Souza, Clare M.
;
Taghian, Mehdi
;
Sullivan Mort, Gillian
; …
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011479473
Saved in:
6
Towards marketing fo funcionality : insights from Michelin and Hilti
Ben Slimane, Karim
;
Chaney, Damien
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 224-237
Persistent link: https://www.econbiz.de/10011300853
Saved in:
7
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
8
Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy
Thu Huong Pham
;
Nguyen, Ninh
;
Thi Thu Hoai Phan
;
Nam …
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 540-556
Persistent link: https://www.econbiz.de/10012202773
Saved in:
9
Consumers' attitude and purchase intention towards "green" products : a study of selected FMCGs
Walia, Sargam Bahl
;
Kumar, Harish
;
Negi, Naveen
- In:
International journal of green economics
13
(
2019
)
3/4
,
pp. 202-217
Persistent link: https://www.econbiz.de/10012256913
Saved in:
10
Modelling consumers' environmental responsibility and understanding of eco-labels : a conceptual framework for empirical research in Malaysia
Khan Md. Raziuddin Taufique
;
Chamhuri Siwar
;
Talib, …
- In:
International journal of green economics
8
(
2014
)
3/4
,
pp. 199-225
Persistent link: https://www.econbiz.de/10011346385
Saved in:
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