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isPartOf:"Journal of strategic marketing"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Relationship marketing"
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Search: subject_exact:"Marketingkonzeption"
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Relationship marketing
Marketing management
318
Marketingmanagement
318
Consumer behaviour
76
Konsumentenverhalten
76
Beziehungsmarketing
64
Brand management
47
Markenführung
47
Firm performance
45
Unternehmenserfolg
45
Internet marketing
39
Online-Marketing
39
Strategic management
31
Strategisches Management
31
International marketing
28
Internationales Marketing
28
market orientation
26
KMU
25
SME
25
Marketing
24
Social Web
24
Social web
24
Innovation
23
Competitive advantage
22
Distribution channel
22
Vertriebsweg
22
Wettbewerbsvorteil
22
Einzelhandel
20
Retail trade
20
Brand image
19
Emerging economies
19
Markenimage
19
Schwellenländer
19
Brand
16
Markenartikel
16
Lieferantenmanagement
15
Supplier relationship management
15
Customer satisfaction
14
Innovation management
14
Innovationsmanagement
14
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62
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64
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64
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64
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Palmatier, Robert W.
3
Ngo, Liem Viet
2
O'Cass, Aron
2
Sahi, Gurjeet Kaur
2
Siahtiri, Vida
2
Thaichon, Paramaporn
2
Yoganathan, Dhanushanthini
2
Abdo, Said Shabban
1
Abid, Aman
1
Adjei, Mavis T.
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Akaka, Melissa Archpru
1
Akansha Singh
1
Alamanos, Eleftherios
1
Almoraish, Ahmed
1
Andreassen, Tor W.
1
Anees-ur-Rehman, Muhammad
1
Aulōnitēs, Geōrgios I.
1
Ayoubi, Rami M.
1
Azemi, Yllka
1
Baber, Ruturaj
1
Babu, Mujahid Mohiuddin
1
Banerjee, Shubhomoy
1
Barann, Benjamin
1
Baumann, Chris
1
Beck, Joshua T.
1
Becker, Jörg
1
Bin, Liu
1
Bodla, Bhag Singh
1
Bolat, Elvira
1
Bordonaba-Juste, M. Victoria
1
Bowman, Douglas
1
Bu, Yi
1
Bình Nghiêm-Phú
1
Carlson, Jamie
1
Carlson, Jamie L.
1
Chaib Lababdi, Houyem
1
Chapman, Kelly
1
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1
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Journal of strategic marketing
International journal of internet marketing and advertising : IJIMA
Journal of international marketing
Journal of retailing and consumer services
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
45
The journal of business & industrial marketing
29
SpringerLink / Bücher
21
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
Gabler Edition Wissenschaft
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
Springer eBook Collection / Business and Economics
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
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ECONIS (ZBW)
64
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64
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1
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
3
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
4
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
5
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
6
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
7
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
8
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
9
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
10
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
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