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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"The marketing review"
~subject:"Consumer behaviour"
~subject:"Firm performance"
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Search: subject_exact:"Marketingkonzeption"
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Consumer behaviour
Firm performance
Marketing management
404
Marketingmanagement
404
Konsumentenverhalten
60
Beziehungsmarketing
56
Relationship marketing
56
Unternehmenserfolg
51
Marketing
50
Brand management
42
Markenführung
42
International marketing
31
Internationales Marketing
31
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marketing strategy
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Kumar, V.
4
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2
Feng, Hui
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Hulland, John
2
Kushwaha, Tarun
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Melewar, T. C.
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Ngo, Liem Viet
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O'Cass, Aron
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1
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1
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1
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1
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1
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Armenakyan, Anahit
1
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1
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Bajpai, Naval
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Broderick, Amanda J.
1
Budhathoki, Tribikram
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing
The marketing review
Journal of business research : JBR
124
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of retailing and consumer services
50
Journal of marketing communications
38
European journal of marketing : EJM
32
The journal of business & industrial marketing
32
Journal of the Academy of Marketing Science
30
Journal of marketing management : MM
29
Cogent business & management
28
The journal of product & brand management
26
Asia Pacific journal of marketing and logistics
25
The journal of brand management : an international journal
24
International marketing review
22
Marketing intelligence & planning
21
Psychology & marketing
21
SpringerLink / Bücher
21
Journal of retailing
20
Journal of Islamic marketing : JIMA
19
The journal of consumer marketing
18
Business horizons
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Springer eBook Collection
16
International journal of hospitality management
14
International journal of internet marketing and advertising : IJIMA
14
International journal of retail & distribution management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of marketing theory and practice
14
International journal of advertising : the review of marketing communications
13
Marketing letters : a journal of research in marketing
13
International business review : the official journal of the European International Business Academy
12
International entrepreneurship and management journal
12
International review on public and non-profit marketing
12
Journal of business ethics : JOBE
12
Journal of global marketing
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing research : JMR
12
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ECONIS (ZBW)
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11
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
12
Communication during pandemic : who should tweet about COVID and how?
Yao, Alex
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
Saved in:
13
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
14
Identity relevant possessions
Hawkins, Matthew A.
;
Rome, Alexandra
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 206-226
Persistent link: https://www.econbiz.de/10012515819
Saved in:
15
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
Saved in:
16
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
17
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
18
When less is more: how mindset influences consumers' responses to products with reduced negative attributes
Wong, Vincent Chi
;
Su, Lei
;
Pong Yuen Lam
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012271521
Saved in:
19
A united front towards consumer-focused sponsorship
Sung, Billy
;
Cheah, Isaac
;
Phu, Ian
;
Nicholson, Amelia
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 17-44
Persistent link: https://www.econbiz.de/10012299459
Saved in:
20
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
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