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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Consumer behaviour"
~subject:"Markteintritt"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Marketingkonzeption"
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Consumer behaviour
Markteintritt
Unternehmenserfolg
Marketing management
463
Marketingmanagement
463
Konsumentenverhalten
106
Beziehungsmarketing
74
Relationship marketing
74
Brand management
57
Markenführung
57
Firm performance
55
Marketing
48
USA
35
United States
35
Strategic management
33
Strategisches Management
33
International marketing
30
Internationales Marketing
30
Theorie
30
Theory
30
market orientation
30
Innovation
29
Brand image
28
Markenimage
28
Competitive advantage
27
Internet marketing
27
Online-Marketing
27
Wettbewerbsvorteil
27
KMU
25
SME
25
Distribution channel
24
Vertriebsweg
24
Einzelhandel
22
Lieferantenmanagement
22
Retail trade
22
Supplier relationship management
22
Brand
21
Emerging economies
21
Markenartikel
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Schwellenländer
21
marketing strategy
20
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Article
169
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1
Bibliography included
1
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165
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8
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Kumar, V.
4
Agag, Gomaa
3
Hulland, John
3
Morgan, Neil A.
3
Butler, Timothy D.
2
Coffie, Stanley
2
Feng, Hui
2
Johnson, Lester W.
2
Kushwaha, Tarun
2
Merrilees, Bill
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Palmatier, Robert W.
2
Sands, Sean
2
Sarkees, Matthew
2
Shehawy, Yasser Moustafa
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Abdelmoety, Ziad Hassan
1
Abdo, Said Shabban
1
Adjei, Mavis T.
1
Affonso, Felipe M.
1
Agrawal, Shiv Ratan
1
Ahi, Ali
1
Ahn, Sungsook
1
Ailawadi, Kusum L.
1
Akansha Singh
1
Alamanos, Eleftherios
1
Alamoudi, Hawazen
1
Alexandre, Maria T.
1
Alghamdi, Omar A.
1
Alharthi, Majed
1
Alhouti, Sarah
1
Ali, Sadaqat
1
Almoraish, Ahmed
1
Alnawas, Ibrahim
1
Andreassen, Tor W.
1
Armenakyan, Anahit
1
Arrigo, Elisa
1
Ashill, Nicholas
1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
Journal of retailing and consumer services
Journal of business research : JBR
126
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of marketing communications
38
European journal of marketing : EJM
35
The journal of business & industrial marketing
32
Journal of marketing management : MM
31
Journal of the Academy of Marketing Science
31
Cogent business & management
28
The journal of product & brand management
27
SpringerLink / Bücher
26
Asia Pacific journal of marketing and logistics
25
The journal of brand management : an international journal
24
International marketing review
22
Journal of retailing
21
Marketing intelligence & planning
21
Psychology & marketing
21
Journal of Islamic marketing : JIMA
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
The journal of consumer marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Business horizons
16
Springer eBook Collection
16
The marketing review
15
Faculty & research / Insead : working paper series
14
International journal of hospitality management
14
International journal of internet marketing and advertising : IJIMA
14
International journal of retail & distribution management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Marketing letters : a journal of research in marketing
14
International journal of advertising : the review of marketing communications
13
Journal of global marketing
13
International business review : the official journal of the European International Business Academy
12
International entrepreneurship and management journal
12
International review on public and non-profit marketing
12
Journal of business ethics : JOBE
12
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ECONIS (ZBW)
173
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1
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173
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1
Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence
Alghamdi, Omar A.
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460768
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
4
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
5
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
6
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
7
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
8
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
9
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
10
The role of influencer-follower congruence in the relationship between influencer marketing and purchase behaviour
Venciute, Dominyka
;
Mackeviciene, Ieva
;
Kuslys, Marius
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372610
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