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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Markteintritt"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Marketingkonzeption"
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Brand management
Consumer behaviour
Markteintritt
Unternehmenserfolg
Marketing management
374
Marketingmanagement
374
Konsumentenverhalten
57
Beziehungsmarketing
51
Relationship marketing
51
Firm performance
48
Marketing
42
Markenführung
34
USA
34
United States
34
International marketing
29
Internationales Marketing
29
Strategic management
29
Strategisches Management
29
market orientation
28
Theorie
27
Theory
27
Innovation
25
Competitive advantage
24
Wettbewerbsvorteil
24
KMU
23
SME
23
Brand image
21
Markenimage
21
marketing strategy
19
Emerging economies
18
Internet marketing
18
Online-Marketing
18
Schwellenländer
18
Lieferantenmanagement
16
Supplier relationship management
16
Market entry
15
New product development
15
Produktentwicklung
15
Innovation management
14
Innovationsmanagement
14
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Undetermined
53
Free
1
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Article
134
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
137
Aufsatz in Zeitschrift
137
Collection of articles of several authors
3
Sammelwerk
3
Bibliografie enthalten
1
Bibliography included
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
128
German
9
Author
All
Kumar, V.
4
Morgan, Neil A.
4
Hulland, John
3
Areni, Charles Scott
2
Butler, Timothy D.
2
Coffie, Stanley
2
Feng, Hui
2
Hawkins, Matthew A.
2
Kushwaha, Tarun
2
Merrilees, Bill
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Palmatier, Robert W.
2
Rahman, Kaleel
2
Rego, Lopo L.
2
Sarkees, Matthew
2
Sheinin, Daniel A.
2
Sheth, Jagdish N.
2
Solomon, Michael R.
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Affonso, Felipe M.
1
Ahi, Ali
1
Ailawadi, Kusum L.
1
Alexandre, Maria T.
1
Alhouti, Sarah
1
Ali, Sadaqat
1
Anees-ur-Rehman, Muhammad
1
Argo, Jennifer J.
1
Armenakyan, Anahit
1
Arrivé, Sandra
1
Ashill, Nicholas
1
Ashwin, Marie
1
Babakus, Emin
1
Baker, William
1
Balachander, Subramanian
1
Banerjee, Shubhomoy
1
Bang, Vasant V.
1
Bao, Yeqing
1
Baronchelli, Gianpaolo
1
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Published in...
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
Journal of business research : JBR
140
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of retailing and consumer services
56
The journal of brand management : an international journal
51
European journal of marketing : EJM
44
Journal of marketing communications
44
Journal of marketing management : MM
38
The journal of product & brand management
37
The journal of business & industrial marketing
36
Journal of the Academy of Marketing Science
34
SpringerLink / Bücher
33
Asia Pacific journal of marketing and logistics
28
Cogent business & management
28
International marketing review
25
Marketing intelligence & planning
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of retailing
22
Springer eBook Collection
22
Journal of Islamic marketing : JIMA
20
Psychology & marketing
20
Business horizons
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
The journal of consumer marketing
18
The marketing review
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of hospitality management
16
International journal of internet marketing and advertising : IJIMA
16
Journal of global marketing
16
Gabler Edition Wissenschaft
15
International journal of wine business research : IJWBR
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Faculty & research / Insead : working paper series
14
International journal of retail & distribution management
14
Journal of promotion management : JPM
14
Marketing letters : a journal of research in marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
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Source
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ECONIS (ZBW)
137
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71
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
72
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
73
An exploratory study of Anglo-American consumer animosity toward the use of the Spanish language
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 315-323
Persistent link: https://www.econbiz.de/10010392220
Saved in:
74
A product and a price bundle in an efficient choice set : how do choice framing and goal orientation influence preferences?
Sett, Rahul Kumar
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 285-298
Persistent link: https://www.econbiz.de/10010392223
Saved in:
75
Differential mediating effects of radical and incremental innovation on market orientation-performance relationship : a meta-analysis
Chang, Woojung
;
Franke, George R.
;
Butler, Timothy D.
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 235-249
Persistent link: https://www.econbiz.de/10010392231
Saved in:
76
Influentials and influence mechanisms in new product diffusion : an integrative review
Nejad, Mohammad G.
;
Sherrell, Daniel L.
;
Babakus, Emin
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010357866
Saved in:
77
The ineffectiveness of corporate brand investments in creating price premiums
Biong, Harald
;
Silkoset, Ragnhild
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10010357869
Saved in:
78
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
79
Leveraging the virtuous circle of brand and the extended self
Sciarrino, JoAnn
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 147-148
Persistent link: https://www.econbiz.de/10010357882
Saved in:
80
Investments in exploitation and exploration capabilities : balance versus focus
Sarkees, Matthew
;
Hulland, John
;
Chatterjee, Rabikar
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010346484
Saved in:
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