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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~subject:"Consumer behaviour"
~subject:"Markteintritt"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Marketingkonzeption"
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Consumer behaviour
Markteintritt
Unternehmenserfolg
Marketing management
374
Marketingmanagement
374
Konsumentenverhalten
57
Beziehungsmarketing
51
Relationship marketing
51
Firm performance
48
Marketing
42
Brand management
34
Markenführung
34
USA
34
United States
34
International marketing
29
Internationales Marketing
29
Strategic management
29
Strategisches Management
29
market orientation
28
Theorie
27
Theory
27
Innovation
25
Competitive advantage
24
Wettbewerbsvorteil
24
KMU
23
SME
23
Brand image
21
Markenimage
21
marketing strategy
19
Emerging economies
18
Internet marketing
18
Online-Marketing
18
Schwellenländer
18
Lieferantenmanagement
16
Supplier relationship management
16
Market entry
15
New product development
15
Produktentwicklung
15
Innovation management
14
Innovationsmanagement
14
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45
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1
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Article
115
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
118
Aufsatz in Zeitschrift
118
Collection of articles of several authors
3
Sammelwerk
3
Bibliografie enthalten
1
Bibliography included
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
110
German
8
Author
All
Kumar, V.
4
Hulland, John
3
Morgan, Neil A.
3
Butler, Timothy D.
2
Coffie, Stanley
2
Feng, Hui
2
Kushwaha, Tarun
2
Merrilees, Bill
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Palmatier, Robert W.
2
Sarkees, Matthew
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Affonso, Felipe M.
1
Ahi, Ali
1
Ailawadi, Kusum L.
1
Alexandre, Maria T.
1
Alhouti, Sarah
1
Ali, Sadaqat
1
Armenakyan, Anahit
1
Ashill, Nicholas
1
Ashwin, Marie
1
Babakus, Emin
1
Baker, William
1
Balachander, Subramanian
1
Banerjee, Shubhomoy
1
Bang, Vasant V.
1
Bao, Yeqing
1
Baronchelli, Gianpaolo
1
Barone, Michael J.
1
Benavente H., José Miguel
1
Besharat, Ali
1
Blankson, Charles
1
Bowden, Jana
1
Brettel, Malte
1
Bridson, Kerrie Christine
1
Brown McCabe, Deborah
1
Budhathoki, Tribikram
1
Butt, Muhammad Mohsin
1
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Published in...
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
Journal of business research : JBR
123
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of retailing and consumer services
50
Journal of marketing communications
38
European journal of marketing : EJM
35
The journal of business & industrial marketing
32
Journal of marketing management : MM
31
Journal of the Academy of Marketing Science
31
Cogent business & management
27
The journal of product & brand management
27
SpringerLink / Bücher
26
Asia Pacific journal of marketing and logistics
25
The journal of brand management : an international journal
24
International marketing review
22
Journal of retailing
21
Marketing intelligence & planning
21
Psychology & marketing
20
Journal of Islamic marketing : JIMA
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
The journal of consumer marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Business horizons
16
Springer eBook Collection
16
The marketing review
15
Faculty & research / Insead : working paper series
14
International journal of hospitality management
14
International journal of internet marketing and advertising : IJIMA
14
International journal of retail & distribution management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Marketing letters : a journal of research in marketing
14
International journal of advertising : the review of marketing communications
13
Journal of global marketing
13
International business review : the official journal of the European International Business Academy
12
International entrepreneurship and management journal
12
International review on public and non-profit marketing
12
Journal of business ethics : JOBE
12
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ECONIS (ZBW)
118
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51
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
52
The effects of changing attribute composition on judgments about multifunctional products
Ozcan, Timucin
;
Sheinin, Daniel A.
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10010484118
Saved in:
53
Consumer reactions to retailer’s religious affiliation : roles of belief congruence, religiosity, and cue strength
Alhouti, Sarah
;
Findley Musgrove, Carolyn
;
Butler, …
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10010484120
Saved in:
54
Scoping the market orientation literature from 2009 to 2013 : a review of the concept and the discussions found across a range of academic disciplines
Ashwin, Marie
;
Hirst, Alan
- In:
Journal of strategic marketing
23
(
2015
)
4
,
pp. 353-363
Persistent link: https://www.econbiz.de/10011405836
Saved in:
55
Strategic consensus of market orientation : a transitional economy perspective
Bao, Yeqing
;
Fong, Eric
;
Landry, Timothy D.
;
Zhou, …
- In:
Journal of strategic marketing
23
(
2015
)
4
,
pp. 364-378
Persistent link: https://www.econbiz.de/10011405837
Saved in:
56
The role of involvement on millennials' mobile technology behaviors : the moderating impact of status consumption, innovation, and opinion leadership
Eastman, Jacqueline K.
;
Iyer, Rajesh
;
Liao-Troth, Sara
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10010510244
Saved in:
57
Examining how self-regulation determines choice-processing strategies and motivations underlying attraction effect
Besharat, Ali
;
Varki, Sajeev
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010510250
Saved in:
58
The loyalty continuum : differentiating between stages of loyalty development
Curran, James M.
;
Healy, Brian C.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 367-383
Persistent link: https://www.econbiz.de/10010510253
Saved in:
59
The performance implications of planning, implementation, and evolution of firms' customer and competitor orientations
Foreman, Jeff
;
Donthu, Naveen
;
Henson, Steven E.
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10010510254
Saved in:
60
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
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