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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~person:"Hawkins, Matthew A."
~person:"Ozuem, Wilson"
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Hawkins, Matthew A.
Ozuem, Wilson
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Journal of strategic marketing
Journal of business economics : JBE
Journal of retailing and consumer services
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
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International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
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Strategic marketing in fragile economic conditions
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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Hawkins, Matthew A.
;
Rome, Alexandra
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 206-226
Persistent link: https://www.econbiz.de/10012515819
Saved in:
2
Exploiting online social gambling for marketing communications
Ozuem, Wilson
;
Prasad, Jason
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 258-282
Persistent link: https://www.econbiz.de/10011894579
Saved in:
3
Leadership marketing : an exploratory study
O'Keeffe, Alina
;
Ozuem, Wilson
;
Lancaster, Geoff
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 418-443
Persistent link: https://www.econbiz.de/10011637363
Saved in:
4
Market identification to generation : a practice theory market orientation
Hawkins, Matthew A.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10011305974
Saved in:
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