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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Markenführung"
~subject:"Relationship marketing"
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Markenführung
Relationship marketing
Marketing management
289
Marketingmanagement
289
Consumer behaviour
63
Konsumentenverhalten
63
Beziehungsmarketing
57
Firm performance
44
Unternehmenserfolg
44
Brand management
41
Strategic management
30
Strategisches Management
30
International marketing
28
Internationales Marketing
28
market orientation
26
KMU
24
SME
24
Marketing
23
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Innovation
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Distribution channel
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Einzelhandel
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Retail trade
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Vertriebsweg
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Emerging economies
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Internet marketing
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Online-Marketing
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Lieferantenmanagement
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Markenartikel
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Supplier relationship management
15
Brand image
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Markenimage
14
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Innovation management
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English
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Palmatier, Robert W.
3
Areni, Charles Scott
2
Merrilees, Bill
2
Mishra, Prashant
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Ozuem, Wilson
2
Rahman, Kaleel
2
Sahi, Gurjeet Kaur
2
Siahtiri, Vida
2
Thaichon, Paramaporn
2
Thaichon, Park
2
Yoganathan, Dhanushanthini
2
Abdo, Said Shabban
1
Abid, Aman
1
Adjei, Mavis T.
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Akaka, Melissa Archpru
1
Akansha Singh
1
Alamanos, Eleftherios
1
Almoraish, Ahmed
1
Andreassen, Tor W.
1
Anees-ur-Rehman, Muhammad
1
Anselmsson, Johan
1
Arrigo, Elisa
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1
Ayoubi, Rami M.
1
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1
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1
Babu, Mujahid Mohiuddin
1
Banerjee, Shubhomoy
1
Barann, Benjamin
1
Baumann, Chris
1
Beck, Joshua T.
1
Becker, Jörg
1
Benavente H., José Miguel
1
Bin, Liu
1
Birch, Dawn
1
Bodla, Bhag Singh
1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of strategic marketing
Journal of international marketing
Journal of retailing and consumer services
Journal of business research : JBR
85
Industrial marketing management : the international journal for industrial and high-tech firms
53
The journal of brand management : an international journal
45
European journal of marketing : EJM
33
SpringerLink / Bücher
32
The journal of business & industrial marketing
32
The journal of product & brand management
32
Journal of marketing communications
24
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
22
Business horizons
17
Journal of marketing
17
Journal of retailing
17
Cogent business & management
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Gabler Edition Wissenschaft
14
Springer eBook Collection
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
The marketing review
13
Asia Pacific journal of marketing and logistics
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International marketing review
12
Europäische Hochschulschriften / 5
11
International journal of internet marketing and advertising : IJIMA
11
International review on public and non-profit marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Marketing intelligence & planning
11
Springer eBook Collection / Business and Economics
11
Harvard-Business-Manager : das Wissen der Besten
10
International journal of electronic customer relationship management : IJECRM
10
International journal of hospitality management
10
International journal of retail & distribution management
10
Journal of promotion management : JPM
10
Kellogg on marketing : the marketing faculty of the kellog school of management
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
International journal of advertising : the review of marketing communications
9
Journal of business-to-business marketing
9
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ECONIS (ZBW)
87
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
3
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
4
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
5
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
6
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
7
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
8
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
9
How marketing strategy, perceived value and brand image influence WOM outcomes : the sharing economy perspective
Huang, Yung-Chuan
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366388
Saved in:
10
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
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