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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Market segmentation"
~subject:"Relationship marketing"
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Search: subject_exact:"Marketingkonzeption"
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Market segmentation
Relationship marketing
Marketing management
299
Marketingmanagement
299
Consumer behaviour
67
Konsumentenverhalten
67
Beziehungsmarketing
57
Firm performance
45
Unternehmenserfolg
45
Brand management
44
Markenführung
44
Strategic management
31
Strategisches Management
31
International marketing
28
Internationales Marketing
28
market orientation
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Marketing
27
KMU
25
SME
25
Competitive advantage
23
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Internet marketing
21
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Emerging economies
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Markenartikel
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Brand image
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Lieferantenmanagement
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Markenimage
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Supplier relationship management
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Innovation management
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marketing strategy
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Palmatier, Robert W.
3
Weinstein, Art
3
Ngo, Liem Viet
2
O'Cass, Aron
2
Sahi, Gurjeet Kaur
2
Sands, Sean
2
Siahtiri, Vida
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Thaichon, Paramaporn
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1
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1
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1
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1
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1
Akansha Singh
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1
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1
Anees-ur-Rehman, Muhammad
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1
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1
Bu, Yi
1
Campbell, Colin L.
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1
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Journal of strategic marketing
Journal of international marketing
Journal of retailing and consumer services
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of business research : JBR
48
The journal of business & industrial marketing
31
SpringerLink / Bücher
22
European journal of marketing : EJM
19
Journal of the Academy of Marketing Science
19
Business horizons
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Marketing intelligence & planning
12
Journal of marketing
11
Journal of marketing communications
11
Journal of marketing management : MM
11
Journal of retailing
11
The journal of product & brand management
11
Asia Pacific journal of marketing and logistics
10
Cogent business & management
10
Europäische Hochschulschriften / 5
10
International journal of electronic customer relationship management : IJECRM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of business-to-business marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of hospitality management
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Gabler Edition Wissenschaft
8
Journal of marketing analytics : JMA
8
Marketing letters : a journal of research in marketing
8
Springer eBook Collection / Business and Economics
8
The journal of brand management : an international journal
8
The service industries journal
8
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing for higher education
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
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ECONIS (ZBW)
67
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1
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
3
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
4
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
5
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
6
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
7
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
8
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
9
Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen
;
Huang, Zongsheng
;
Bin, Liu
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
Saved in:
10
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
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