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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Marketing"
~subject:"Relationship marketing"
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Search: subject_exact:"Marketingkonzeption"
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Marketing
Relationship marketing
Marketing management
289
Marketingmanagement
289
Consumer behaviour
63
Konsumentenverhalten
63
Beziehungsmarketing
57
Firm performance
44
Unternehmenserfolg
44
Brand management
41
Markenführung
41
Strategic management
30
Strategisches Management
30
International marketing
28
Internationales Marketing
28
market orientation
26
KMU
24
SME
24
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22
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22
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20
Vertriebsweg
20
Emerging economies
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19
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Lieferantenmanagement
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Markenartikel
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Supplier relationship management
15
Brand image
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Markenimage
14
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O'Cass, Aron
3
Palmatier, Robert W.
3
Gilmore, Audrey
2
Ngo, Liem Viet
2
Ozuem, Wilson
2
Sahi, Gurjeet Kaur
2
Siahtiri, Vida
2
Thaichon, Paramaporn
2
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1
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1
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1
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Akansha Singh
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Bowman, Douglas
1
Bu, Yi
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1
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Journal of strategic marketing
Journal of international marketing
Journal of retailing and consumer services
Industrial marketing management : the international journal for industrial and high-tech firms
94
Journal of business research : JBR
92
SpringerLink / Bücher
79
The journal of business & industrial marketing
40
European journal of marketing : EJM
37
Europäische Hochschulschriften / 5
35
Lehrbuch
34
Journal of marketing management : MM
31
Journal of marketing
27
Journal of the Academy of Marketing Science
26
Business horizons
24
Springer eBook Collection
24
Gabler Edition Wissenschaft
22
Marketing intelligence & planning
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of marketing communications
20
Springer eBook Collection / Business and Economics
20
Journal of business-to-business marketing
19
AMS review : official publication of the Academy of Marketing Science
17
Journal of Islamic marketing : JIMA
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Cogent business & management
15
Marketing theory
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
McGraw-Hill/Irwin series in marketing
13
International journal of islamic marketing and branding
12
Journal of research in marketing and entrepreneurship : JRME
12
Schriften zu Marketing und Management
12
The journal of product & brand management
12
European research studies
11
Hamburger Schriften zur Marketingforschung
11
International journal of electronic customer relationship management : IJECRM
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of retailing
11
Marketing letters : a journal of research in marketing
11
The marketing review
11
Asia Pacific journal of marketing and logistics
10
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ECONIS (ZBW)
74
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1
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74
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1
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
3
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
4
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
5
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
6
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
7
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
8
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
9
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
10
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
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