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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Relationship marketing"
~subject:"SME"
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Search: subject_exact:"Marketingkonzeption"
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Relationship marketing
SME
Marketing management
289
Marketingmanagement
289
Consumer behaviour
63
Konsumentenverhalten
63
Beziehungsmarketing
57
Firm performance
44
Unternehmenserfolg
44
Brand management
41
Markenführung
41
Strategic management
30
Strategisches Management
30
International marketing
28
Internationales Marketing
28
market orientation
26
KMU
24
Marketing
23
Competitive advantage
22
Wettbewerbsvorteil
22
Innovation
21
Distribution channel
20
Einzelhandel
20
Retail trade
20
Vertriebsweg
20
Emerging economies
19
Internet marketing
19
Online-Marketing
19
Schwellenländer
19
Brand
15
Lieferantenmanagement
15
Markenartikel
15
Supplier relationship management
15
Brand image
14
Markenimage
14
Customer satisfaction
13
Innovation management
13
Innovationsmanagement
13
Kundenzufriedenheit
13
Market segmentation
12
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77
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Gilmore, Audrey
4
O'Dwyer, Michele
3
Palmatier, Robert W.
3
Carson, David
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Sahi, Gurjeet Kaur
2
Siahtiri, Vida
2
Thaichon, Paramaporn
2
Wright, Sheila
2
Yoganathan, Dhanushanthini
2
Abdo, Said Shabban
1
Abid, Aman
1
Adjei, Mavis T.
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahi, Ali
1
Akaka, Melissa Archpru
1
Akansha Singh
1
Alamanos, Eleftherios
1
Almoraish, Ahmed
1
Andreassen, Tor W.
1
Anees-ur-Rehman, Muhammad
1
Ayoubi, Rami M.
1
Azemi, Yllka
1
Baber, Ruturaj
1
Babu, Mujahid Mohiuddin
1
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1
Barann, Benjamin
1
Baronchelli, Gianpaolo
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Baumann, Chris
1
Beck, Joshua T.
1
Becker, Jörg
1
Bin, Liu
1
Bisson, Christophe
1
Bodla, Bhag Singh
1
Bordonaba-Juste, M. Victoria
1
Bowman, Douglas
1
Brouard, François
1
Bu, Yi
1
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Journal of strategic marketing
Journal of international marketing
Journal of retailing and consumer services
Journal of business research : JBR
65
Industrial marketing management : the international journal for industrial and high-tech firms
59
The journal of business & industrial marketing
35
SpringerLink / Bücher
24
European journal of marketing : EJM
22
Cogent business & management
19
Marketing intelligence & planning
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Europäische Hochschulschriften / 5
14
Journal of research in marketing and entrepreneurship
13
Journal of marketing communications
12
Journal of marketing management : MM
12
The marketing review
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of retailing
11
The journal of product & brand management
11
The service industries journal
11
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of research in marketing and entrepreneurship : JRME
10
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
The journal of brand management : an international journal
10
International entrepreneurship and management journal
9
International journal of entrepreneurship and small business
9
International journal of hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of small business and enterprise development
9
Asia Pacific journal of marketing and logistics
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Gabler Edition Wissenschaft
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of economic perspectives : IJEP
8
International journal of internet marketing and advertising : IJIMA
8
International marketing review
8
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ECONIS (ZBW)
77
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77
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1
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
3
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
4
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
5
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
6
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
7
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
8
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
9
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
10
Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen
;
Huang, Zongsheng
;
Bin, Liu
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
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