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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Relationship marketing"
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Search: subject_exact:"Marketingkonzeption"
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Relationship marketing
Marketing management
298
Marketingmanagement
298
Consumer behaviour
67
Konsumentenverhalten
67
Beziehungsmarketing
57
Firm performance
45
Unternehmenserfolg
45
Brand management
44
Markenführung
44
Strategic management
30
Strategisches Management
30
International marketing
28
Internationales Marketing
28
market orientation
28
Marketing
27
KMU
25
SME
25
Competitive advantage
23
Wettbewerbsvorteil
23
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22
Internet marketing
21
Online-Marketing
21
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20
Einzelhandel
20
Emerging economies
20
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20
Vertriebsweg
20
Brand
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Markenartikel
17
Brand image
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Lieferantenmanagement
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Markenimage
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Supplier relationship management
15
Innovation management
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Innovationsmanagement
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Customer satisfaction
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marketing strategy
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Palmatier, Robert W.
3
Ngo, Liem Viet
2
O'Cass, Aron
2
Sahi, Gurjeet Kaur
2
Siahtiri, Vida
2
Thaichon, Paramaporn
2
Yoganathan, Dhanushanthini
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Adjei, Mavis T.
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Agag, Gomaa
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1
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1
Akansha Singh
1
Alamanos, Eleftherios
1
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1
Andreassen, Tor W.
1
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1
Ayoubi, Rami M.
1
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1
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1
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1
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1
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Journal of strategic marketing
Journal of international marketing
Journal of retailing and consumer services
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of business research : JBR
46
The journal of business & industrial marketing
29
SpringerLink / Bücher
21
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
Springer eBook Collection / Business and Economics
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
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ECONIS (ZBW)
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51
Development of empirically based customer-derived positioning typology in the automobile industry
Diwan, Saloni Pawan
;
Bodla, Bhag Singh
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 531-550
Persistent link: https://www.econbiz.de/10010217442
Saved in:
52
Relationship marketing in A B2C context : the moderating role of personality traits
Adjei, Mavis T.
;
Clark, Melissa N.
- In:
Journal of retailing and consumer services
17
(
2010
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10003938077
Saved in:
53
Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship
Morrish, Sussie C.
;
Miles, Morgan P.
;
Deacon, Jonathan H.
- In:
Journal of strategic marketing
18
(
2010
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10008650957
Saved in:
54
Strategic alignment for sales organization transformation
LaForge, Raymond W.
;
Ingram, Thomas N.
;
Cravens, David W.
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 199-219
Persistent link: https://www.econbiz.de/10003887630
Saved in:
55
Combating commoditisation in service provision: evidence from the UK telecommunications market
Turner, Colin
- In:
Journal of strategic marketing
17
(
2009
)
6
,
pp. 439-451
Persistent link: https://www.econbiz.de/10003927499
Saved in:
56
Differences between short and long-term relationships : an empirical analysis in franchise systems
Bordonaba-Juste, M. Victoria
;
Polo-Redondo, Yolanda
- In:
Journal of strategic marketing
16
(
2008
)
4
,
pp. 327-354
Persistent link: https://www.econbiz.de/10003770748
Saved in:
57
Strategy by bottom-up abstractions of the customer interface
Mattsson, Jan
- In:
Journal of strategic marketing
16
(
2008
)
5
,
pp. 391-399
Persistent link: https://www.econbiz.de/10003797125
Saved in:
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