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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of macromarketing"
~isPartOf:"McGraw-Hill/Irwin series in marketing"
~subject:"Marketing"
~subject:"Strategic management"
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Marketing
Strategic management
Marketing management
215
Marketingmanagement
215
Beziehungsmarketing
30
Firm performance
30
Relationship marketing
30
Unternehmenserfolg
30
Strategisches Management
26
market orientation
26
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22
SME
22
Brand management
21
Markenführung
21
Consumer behaviour
19
Konsumentenverhalten
19
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17
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Online-Marketing
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marketing strategy
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Cravens, David W.
3
Hartley, Steven W.
3
Kerin, Roger A.
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Lane, Nikala
3
Piercy, Nigel
3
Rudelius, William
3
Dwyer, F. Robert
2
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2
Peter, Jerome Paul
2
Tanner, John F.
2
Weinstein, Art
2
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1
Agwu, Nnanna Mba
1
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1
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1
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1
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1
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1
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1
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Domegan, Christine
1
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1
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1
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Journal of strategic marketing
Journal of macromarketing
McGraw-Hill/Irwin series in marketing
Journal of business research : JBR
83
SpringerLink / Bücher
73
Industrial marketing management : the international journal for industrial and high-tech firms
71
Lehrbuch
33
European journal of marketing : EJM
32
Europäische Hochschulschriften / 5
28
The journal of business & industrial marketing
24
Journal of marketing management : MM
23
Springer eBook Collection
22
Gabler Edition Wissenschaft
21
Journal of marketing
20
Business horizons
19
Journal of the Academy of Marketing Science
19
AMS review : official publication of the Academy of Marketing Science
18
Journal of business-to-business marketing
18
Marketing intelligence & planning
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of Islamic marketing : JIMA
16
Springer eBook Collection / Business and Economics
16
Marketing theory
14
Journal of research in marketing and entrepreneurship : JRME
13
International marketing review
11
Journal of business strategy
11
Journal of marketing communications
11
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Springer eBook Collection / Business and Management
10
Cogent business & management
9
European research studies
9
Journal of international marketing
9
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Hamburger Schriften zur Marketingforschung
8
International journal of wine business research : IJWBR
8
Journal of Islamic marketing
8
Journal of business ethics : JOBE
8
Meffert-Marketing-Edition
8
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ECONIS (ZBW)
55
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1
Marketing capabilities, market orientation and food security of biofortified cassava producers in Nigeria
Oteh, Ogbonnaya Ukeh
;
Osabohien, Romanus
;
Mbanasor, Jude A.
- In:
Journal of macromarketing
43
(
2023
)
4
,
pp. 494-506
Persistent link: https://www.econbiz.de/10014433537
Saved in:
2
Strategic orientation : market changer or market defender?
Dahlquist, Steven
;
Lehnert, Kevin
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10014233651
Saved in:
3
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
4
Missing the forest for the trees : marketing systems approach to pharmaceutical industry marketing practices
Jayanti, Rama K.
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 231-246
Persistent link: https://www.econbiz.de/10013257863
Saved in:
5
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
6
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
7
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
8
The dark side of market practices : a concerned view of dieselgate in the automotive market system
Mele, Cristina
;
Russo Spena, Tiziana
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 332-355
Persistent link: https://www.econbiz.de/10012521298
Saved in:
9
Brand externalities : a taxonomy
Padela, Shoaib M. Farooq
;
Wooliscroft, Ben
; …
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10012521300
Saved in:
10
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
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