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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Relationship marketing"
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Search: subject_exact:"Marketingkonzeption"
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Internet marketing
Relationship marketing
Marketing management
262
Marketingmanagement
262
Consumer behaviour
59
Konsumentenverhalten
59
Beziehungsmarketing
51
Brand management
40
Markenführung
40
Firm performance
36
Unternehmenserfolg
36
Strategic management
26
Strategisches Management
26
market orientation
25
KMU
22
SME
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Competitive advantage
19
Distribution channel
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Einzelhandel
19
Innovation
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Retail trade
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Vertriebsweg
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Wettbewerbsvorteil
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Marketing
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Online-Marketing
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Lieferantenmanagement
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Supplier relationship management
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Brand
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Brand image
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Emerging economies
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Markenartikel
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Markenimage
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Schwellenländer
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Customer satisfaction
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Kundenzufriedenheit
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Innovation management
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Innovationsmanagement
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Market segmentation
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Marktsegmentierung
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Ozuem, Wilson
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Ngo, Liem Viet
2
O'Cass, Aron
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Sahi, Gurjeet Kaur
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Journal of strategic marketing
Journal of retailing and consumer services
Journal of business research : JBR
65
Industrial marketing management : the international journal for industrial and high-tech firms
58
The journal of business & industrial marketing
37
SpringerLink / Bücher
26
International journal of internet marketing and advertising : IJIMA
24
Journal of the Academy of Marketing Science
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
European journal of marketing : EJM
20
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
19
Journal of marketing management : MM
18
Business horizons
17
Journal of marketing communications
17
Journal of marketing
15
Marketing intelligence & planning
14
Cogent business & management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of retailing
12
Springer eBook Collection
12
The journal of product & brand management
12
European research studies
11
International journal of electronic customer relationship management : IJECRM
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
The marketing review
11
Harvard-Business-Manager : das Wissen der Besten
10
Journal of business-to-business marketing
10
Premier reference source
10
Asia Pacific journal of marketing and logistics
9
International journal of hospitality management
9
Marketing letters : a journal of research in marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Springer eBook Collection / Business and Economics
9
The journal of brand management : an international journal
9
The service industries journal
9
Europäische Hochschulschriften / 5
8
International journal of advertising : the review of marketing communications
8
International journal of retail & distribution management
8
International review on public and non-profit marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
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ECONIS (ZBW)
63
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1
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
4
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
5
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
6
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
7
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
8
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
Saved in:
9
Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen
;
Huang, Zongsheng
;
Bin, Liu
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
Saved in:
10
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
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