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isPartOf:"Journal of strategic marketing"
~isPartOf:"The service industries journal"
~person:"Sahi, Gurjeet Kaur"
~person:"Varadarajan, Rajan"
~person:"Weinstein, Art"
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10
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2
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Customer value
2
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Sahi, Gurjeet Kaur
Varadarajan, Rajan
Weinstein, Art
Gilmore, Audrey
7
O'Cass, Aron
6
Modi, Pratik
4
Gupta, Mahesh Chander
3
Lane, Nikala
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Journal of strategic marketing
The service industries journal
Legends in strategic marketing
5
AMS review : official publication of the Academy of Marketing Science
3
Journal of the Academy of Marketing Science
3
Journal of marketing management : MM
2
Handbook of marketing strategy
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of innovation & knowledge : JIK
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of nonprofit & public sector marketing
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Legends in marketing
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Marketing theory and applications
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ECONIS (ZBW)
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1
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
2
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
3
Relating strategic market orientation and market performance : role of customer value types
Sahi, Gurjeet Kaur
;
Gupta, Mahesh Chander
;
Lonial, …
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 318-338
Persistent link: https://www.econbiz.de/10011903313
Saved in:
4
The meaning and relevance of internal market orientation in nonprofit organisations
Modi, Pratik
;
Sahi, Gurjeet Kaur
- In:
The service industries journal
38
(
2018
)
5/6
,
pp. 303-320
Persistent link: https://www.econbiz.de/10011848097
Saved in:
5
Toward a greater understanding of the market orientation and internal market orientation relationship
Modi, Pratik
;
Sahi, Gurjeet Kaur
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 532-549
Persistent link: https://www.econbiz.de/10011976049
Saved in:
6
Application of TOC-based framework to imporve market orientation in a non-profit organization
Gupta, Mahesh Chander
;
Bridgman, Stewart
;
Sahi, Gurjeet Kaur
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 579-599
Persistent link: https://www.econbiz.de/10011479468
Saved in:
7
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
Saved in:
8
Improving market orientation : the theory of constraints-based framework
Gupta, Mahesh Chander
;
Sahi, Gurjeet Kaur
;
Chahal, Hardeep
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 305-322
Persistent link: https://www.econbiz.de/10009776276
Saved in:
9
Manager's intentions toward entering into strategic marketing alliances : an empirical investigation
Cavazos, Carmina
;
Varadarajan, Rajan
- In:
Journal of strategic marketing
20
(
2012
)
7
,
pp. 571-588
Persistent link: https://www.econbiz.de/10009687221
Saved in:
10
Programmatic, programmatically non-programmatic and beyond : reflections on the role of collaboration, serendipity and strategic windows in my research pursuits
Varadarajan, Rajan
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 89-102
Persistent link: https://www.econbiz.de/10003978342
Saved in:
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