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isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Electronic commerce research"
~isPartOf:"The Cornell hospitality quarterly"
~subject:"Personalisierung"
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Search: subject_exact:"Viral marketing"
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Personalisierung
Viral marketing
88
Virales Marketing
88
Consumer behaviour
55
Konsumentenverhalten
55
Internet marketing
48
Online-Marketing
48
Social Web
39
Social web
39
Online retailing
28
Online-Handel
28
Customer satisfaction
17
Kundenzufriedenheit
17
E-commerce
14
Electronic Commerce
14
Holiday behaviour
14
Urlaubsverhalten
14
Personalization
13
Beziehungsmarketing
9
Relationship marketing
9
Tourism
9
Tourism marketing
9
Tourismus
9
Tourismusmarketing
9
online reviews
9
Data Mining
8
Data mining
8
Brand image
7
Emotion
7
Hotel industry
7
Hotellerie
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Markenimage
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Tourism industry
7
Tourismuswirtschaft
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word-of-mouth
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Almazroi, Abdulwahab Ali
1
Anderson, Chris K.
1
Bekk, Magdalena
1
Bilal, Muhammad
1
Chang, Wei-Shiun
1
Chen, Guoqing
1
Feng, Junzheng
1
Gao, Yixing
1
Han, Saram
1
Hou, Lei
1
Kim, Jihye
1
Kim, Min-Seong
1
Kruse, Joachim
1
Li, Yina
1
Lin, Zhibin
1
Liu, Kecheng
1
Liu, Qihua
1
Liu, Xin
1
Ma, Yue
1
Pan, Xue
1
Rao, Huguang
1
Sanchez-Loor, Daniel A.
1
Spörrle, Matthias
1
Tsao, Wen-Chin
1
Wang, Jun
1
Wang, Yani
1
Wei, Qiang
1
Wen, Ji
1
Xiao, Sarah Hong
1
Yao, Tang
1
Zhang, Hui
1
Zhang, Liyi
1
Zhang, Lu
1
Zhang, Xiaoyu
1
Zhao, Yang
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Electronic commerce research
The Cornell hospitality quarterly
Tourism management : research, policies, practice
17
Journal of business research : JBR
14
International journal of hospitality management
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of management information systems : JMIS
7
Journal of retailing and consumer services
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Tourism management perspectives : TMP
4
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Faculty & research / Insead : working paper series
3
International journal of business information systems : IJBIS
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of international consumer marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Journal of travel and tourism marketing
3
Psychology & marketing
3
Cogent business & management
2
European journal of marketing : EJM
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of market research
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Internet policy review : journal on internet regulation
2
Journal of consumer marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Journal of strategic marketing
2
MIS quarterly
2
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ECONIS (ZBW)
13
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1
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
2
Effectiveness of fine-tuned BERT model in classification of helpful and unhelpful online customer reviews
Bilal, Muhammad
;
Almazroi, Abdulwahab Ali
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2737-2757
Persistent link: https://www.econbiz.de/10014418193
Saved in:
3
The effect of product distance on the eWOM in recommendation network
Pan, Xue
;
Hou, Lei
;
Liu, Kecheng
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 901-924
Persistent link: https://www.econbiz.de/10013431219
Saved in:
4
The interaction effects of online reviews, brand, and price on consumer hotel booking decision making
Wen, Ji
;
Lin, Zhibin
;
Liu, Xin
;
Xiao, Sarah Hong
;
Li, Yina
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 846-859
Persistent link: https://www.econbiz.de/10012492627
Saved in:
5
The influence of authenticity of online reviews on trust formation among travelers
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
5
,
pp. 763-776
Persistent link: https://www.econbiz.de/10012215782
Saved in:
6
Let's talk about this in public : consumer expectations for online review response
Zhang, Lu
;
Gao, Yixing
;
Zheng, Xiaoyun
- In:
The Cornell hospitality quarterly
61
(
2020
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10012158180
Saved in:
7
Customer motivation and response bias in online reviews
Han, Saram
;
Anderson, Chris K.
- In:
The Cornell hospitality quarterly
61
(
2020
)
2
,
pp. 142-153
Persistent link: https://www.econbiz.de/10012210716
Saved in:
8
What makes a helpful online review? : a meta-analysis of review characteristics
Wang, Yani
;
Wang, Jun
;
Yao, Tang
- In:
Electronic commerce research
19
(
2019
)
2
,
pp. 257-284
Persistent link: https://www.econbiz.de/10012099741
Saved in:
9
The interaction effects of information cascades, word of mouth and recommendation systems on online reading behavior : an empirical investigation
Liu, Qihua
;
Zhang, Xiaoyu
;
Zhang, Liyi
;
Zhao, Yang
- In:
Electronic commerce research
19
(
2019
)
3
,
pp. 521-547
Persistent link: https://www.econbiz.de/10012099756
Saved in:
10
Product innovation based on online review data mining : a case study of Huawei phones
Zhang, Hui
;
Rao, Huguang
;
Feng, Junzheng
- In:
Electronic commerce research
18
(
2018
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10011813135
Saved in:
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