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isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"International journal of hospitality management"
~subject:"Personalisierung"
~subject:"Tourism"
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Search: subject_exact:"Viral marketing"
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Personalisierung
Tourism
Viral marketing
140
Virales Marketing
140
Consumer behaviour
90
Konsumentenverhalten
90
Internet marketing
65
Online-Marketing
65
Hotel industry
50
Hotellerie
50
Social Web
47
Social web
47
Online retailing
42
Online-Handel
42
Customer satisfaction
37
Kundenzufriedenheit
37
Gastronomie
27
Restaurant industry
27
Dienstleistungsqualität
25
Online reviews
25
Service quality
25
Beziehungsmarketing
17
Relationship marketing
17
Personalization
16
E-commerce
15
Electronic Commerce
15
Holiday behaviour
15
Urlaubsverhalten
15
Brand image
14
Emotion
14
Markenimage
14
Online review
12
USA
12
United States
12
eWOM
11
Confidence
10
Tourism marketing
10
Tourismusmarketing
10
Vertrauen
10
Brand management
9
Data Mining
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24
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24
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Ye, Qiang
3
Law, Rob
2
Zhang, Ziqiong
2
Ali Ahani
1
Arcodia, Charles
1
Batista, Fernando
1
Bekk, Magdalena
1
Bin Ibrahim, Othman
1
Bronner, Fred
1
Chatterjee, Swagato
1
Chen, Ning
1
Cortez, Paulo
1
Dickinger, Astrid
1
Fernandes, Elizabeth
1
Golja, Tea
1
González Rodríguez, María Rosario
1
Gu, Bin
1
Guo, Xiaoshu
1
Hoog, Robert de
1
Hwang, Jinsoo
1
Kim, Jihye
1
Kim, Min-Seong
1
Kralj, Anna
1
Kruse, Joachim
1
Kuo, Pei-jou
1
Kwok, Linchi
1
Lai, Ivan K. W.
1
Law, Chun Hung Roberts
1
Le, Truc H.
1
Lee, Bo-youn
1
Lee, JungHoon
1
Lee, Seung Hyun
1
Li, Hengyun
1
Li, Yina
1
Liang, Sai
1
Lin, Zhibin
1
Liu, Xin
1
Martínez-Torres, María del Rocío
1
Mauri, Aurelio G.
1
Miao, Li
1
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
International journal of hospitality management
Tourism management : research, policies, practice
29
Journal of business research : JBR
17
Journal of travel and tourism marketing
14
International journal of contemporary hospitality management
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Electronic commerce research
9
Journal of hospitality marketing & management
8
Journal of retailing and consumer services
8
Tourism management perspectives : TMP
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of management information systems : JMIS
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Cogent business & management
4
Journal of electronic commerce research : JECR
4
Journal of internet commerce
4
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Faculty & research / Insead : working paper series
3
International journal of business information systems : IJBIS
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of international consumer marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Journal of vacation marketing
3
Journal of vacation marketing : an international journal
3
Online reputation management in destination and hospitality : what we know, what we need to know
3
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
3
Psychology & marketing
3
Tourism and hospitality research : THR
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
European journal of marketing : EJM
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of leisure and tourism marketing : IJLTM
2
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ECONIS (ZBW)
24
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1
The impact of self-congruity and evaluation of the place on WOM : perspectives of tourism destination residents
Šegota, Tina
;
Chen, Ning
;
Golja, Tea
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 800-817
Persistent link: https://www.econbiz.de/10012880658
Saved in:
2
Comparing the effects of tourists' perceptions of residents' emotional solidarity and tourists' emotional solidarity on trip satisfaction and word-of-mouth intentions
Lai, Ivan K. W.
;
Wong, Jose Weng Chou
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
1
,
pp. 136-152
Persistent link: https://www.econbiz.de/10014581712
Saved in:
3
How rainy-day blues affect customers’ evaluation behavior : evidence from online reviews
Zhang, Ziqiong
;
Qiao, Shuchen
;
Li, Hengyun
;
Zhang, Zili
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013266147
Saved in:
4
How consumers perceive authenticity in restaurants : a study of online reviews
Le, Truc H.
;
Arcodia, Charles
;
Novais, Margarida Abreu
; …
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013266161
Saved in:
5
Power of apologetic responses in online travel community
Guo, Xiaoshu
;
Ye, Qiang
;
Law, Chun Hung Roberts
;
Liang, Sai
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209274
Saved in:
6
Impact of the rating system on sentiment and tone of voice : a Booking.com and TripAdvisor comparison study
Rita, Paulo
;
Ramos, Ricardo F.
;
Tiago, Maria Teresa Borges
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013255965
Saved in:
7
The interaction effects of online reviews, brand, and price on consumer hotel booking decision making
Wen, Ji
;
Lin, Zhibin
;
Liu, Xin
;
Xiao, Sarah Hong
;
Li, Yina
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 846-859
Persistent link: https://www.econbiz.de/10012492627
Saved in:
8
A data-driven approach to measure restaurant performance by combining online reviews with historical sales data
Fernandes, Elizabeth
;
Moro, Sérgio
;
Cortez, Paulo
; …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012495005
Saved in:
9
The influence of authenticity of online reviews on trust formation among travelers
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
5
,
pp. 763-776
Persistent link: https://www.econbiz.de/10012215782
Saved in:
10
Drivers of helpfulness of online hotel reviews : A sentiment and emotion mining approach
Chatterjee, Swagato
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241418
Saved in:
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