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isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"The Cornell hospitality quarterly"
~subject:"Electronic Commerce"
~subject:"Personalisierung"
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Search: subject_exact:"Viral marketing"
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Electronic Commerce
Personalisierung
Viral marketing
104
Virales Marketing
104
Consumer behaviour
61
Internet marketing
61
Konsumentenverhalten
61
Online-Marketing
61
Social Web
52
Social web
52
Online retailing
22
Online-Handel
22
Social media
14
Customer satisfaction
13
Kundenzufriedenheit
13
Beziehungsmarketing
12
Holiday behaviour
12
Relationship marketing
12
Urlaubsverhalten
12
Advertising effects
9
Brand image
9
Brand management
9
E-commerce
9
Markenführung
9
Markenimage
9
USA
9
United States
9
Werbewirkung
9
Customer integration
8
Kundenintegration
8
Personalization
8
Tourism marketing
8
Tourismusmarketing
8
online reviews
8
Emotion
7
Internet
7
Tourism
7
Tourismus
7
social media
7
word-of-mouth
7
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15
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English
15
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Anderson, Chris K.
1
Bekk, Magdalena
1
Chandrashekaran, Murali
1
Choi, Youngjoon
1
Dens, Nathalie
1
Eisend, Martin
1
Felbermayr, Armin
1
Gao, Yixing
1
Grewal, Rajdeep
1
Han, Saram
1
Hu, Ye
1
Iacobucci, Dawn
1
Jiménez, Fernando R.
1
Kim, Jihye
1
Kim, Min-Seong
1
King, Brian
1
Korfiatis, Nikolaos
1
Kourouthanassis, Panos
1
Kruse, Joachim
1
Li, Xinxin
1
Li, Yina
1
Lin, Zhibin
1
Liu, Xin
1
Mehraliyev, Fuad
1
Mehta, Raj
1
Mendoza, Norma A.
1
Nanopoulos, Alexandros
1
Pelsmacker, Patrick de
1
Purnawirawan, Nathalia
1
Riquelme, Isabel P.
1
Román, Sergio
1
Schlegelmilch, Bodo B.
1
Shmargad, Yotam
1
Spörrle, Matthias
1
Stamolampros, Panagiotis
1
Symitsi, Efthymia
1
Watts, Jameson K. M.
1
Wen, Ji
1
Wu, Jintao
1
Wu, Tong
1
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
The Cornell hospitality quarterly
Journal of business research : JBR
24
International journal of hospitality management
22
Journal of retailing and consumer services
21
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
20
Tourism management : research, policies, practice
20
Information systems research : ISR
17
Journal of management information systems : JMIS
17
Electronic commerce research
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
International journal of electronic marketing and retailing : IJEMR
11
International journal of internet marketing and advertising : IJIMA
10
International journal of contemporary hospitality management
9
Journal of internet commerce
8
Journal of travel and tourism marketing
8
Journal of electronic commerce research : JECR
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Electronic markets : EM ; the international journal of electronic commerce and business media
6
International journal of business information systems : IJBIS
6
International journal of electronic commerce : IJEC
6
Journal of hospitality marketing & management
6
Management information systems : mis quarterly
6
Psychology & marketing
6
Tourism management perspectives : TMP
6
Electronic commerce research and applications
5
International journal of consumer studies
5
Journal of marketing communications
5
Technological forecasting & social change : an international journal
5
Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of international consumer marketing
4
Journal of marketing research : JMR
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
The journal of services marketing
4
Business horizons
3
Electronic markets : the international journal on networked business
3
Frontiers of business research in China : selected publications from Chinese universities
3
International journal of advertising : the quarterly review of marketing communications
3
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ECONIS (ZBW)
15
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1
Expert online review platforms : interactions between specialization, experience, and user power
Mehraliyev, Fuad
;
Choi, Youngjoon
;
King, Brian
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
2
,
pp. 384-400
Persistent link: https://www.econbiz.de/10012425314
Saved in:
2
The interaction effects of online reviews, brand, and price on consumer hotel booking decision making
Wen, Ji
;
Lin, Zhibin
;
Liu, Xin
;
Xiao, Sarah Hong
;
Li, Yina
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 846-859
Persistent link: https://www.econbiz.de/10012492627
Saved in:
3
The influence of authenticity of online reviews on trust formation among travelers
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
5
,
pp. 763-776
Persistent link: https://www.econbiz.de/10012215782
Saved in:
4
Let's talk about this in public : consumer expectations for online review response
Zhang, Lu
;
Gao, Yixing
;
Zheng, Xiaoyun
- In:
The Cornell hospitality quarterly
61
(
2020
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10012158180
Saved in:
5
Seize the day : how online retailers should respond to positive reviews
Wu, Jintao
;
Wu, Tong
;
Schlegelmilch, Bodo B.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 52-60
Persistent link: https://www.econbiz.de/10012432763
Saved in:
6
Customer motivation and response bias in online reviews
Han, Saram
;
Anderson, Chris K.
- In:
The Cornell hospitality quarterly
61
(
2020
)
2
,
pp. 142-153
Persistent link: https://www.econbiz.de/10012210716
Saved in:
7
Flying to quality : cultural influences on online reviews
Stamolampros, Panagiotis
;
Korfiatis, Nikolaos
; …
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
3
,
pp. 496-511
Persistent link: https://www.econbiz.de/10011983334
Saved in:
8
The benefits of similarity between tourist and destination personality
Bekk, Magdalena
;
Spörrle, Matthias
;
Kruse, Joachim
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
8
,
pp. 1008-1021
Persistent link: https://www.econbiz.de/10011608010
Saved in:
9
When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam
;
Watts, Jameson K. M.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
Saved in:
10
The role of emotions for the perceived usefulness in online customer reviews
Felbermayr, Armin
;
Nanopoulos, Alexandros
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 60-76
Persistent link: https://www.econbiz.de/10011615975
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