//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"The Cornell hospitality quarterly"
~subject:"Personalisierung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Viral marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Personalisierung
Viral marketing
104
Virales Marketing
104
Consumer behaviour
61
Internet marketing
61
Konsumentenverhalten
61
Online-Marketing
61
Social Web
52
Social web
52
Online retailing
22
Online-Handel
22
Social media
14
Customer satisfaction
13
Kundenzufriedenheit
13
Beziehungsmarketing
12
Holiday behaviour
12
Relationship marketing
12
Urlaubsverhalten
12
Advertising effects
9
Brand image
9
Brand management
9
E-commerce
9
Electronic Commerce
9
Markenführung
9
Markenimage
9
USA
9
United States
9
Werbewirkung
9
Customer integration
8
Kundenintegration
8
Personalization
8
Tourism marketing
8
Tourismusmarketing
8
online reviews
8
Emotion
7
Internet
7
Tourism
7
Tourismus
7
social media
7
word-of-mouth
7
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Anderson, Chris K.
1
Bekk, Magdalena
1
Dens, Nathalie
1
Eisend, Martin
1
Felbermayr, Armin
1
Gao, Yixing
1
Han, Saram
1
Kim, Jihye
1
Kim, Min-Seong
1
Kruse, Joachim
1
Li, Yina
1
Lin, Zhibin
1
Liu, Xin
1
Nanopoulos, Alexandros
1
Pelsmacker, Patrick de
1
Purnawirawan, Nathalia
1
Spörrle, Matthias
1
Wen, Ji
1
Xiao, Sarah Hong
1
Zhang, Lu
1
Zheng, Xiaoyun
1
more ...
less ...
Published in...
All
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
The Cornell hospitality quarterly
Tourism management : research, policies, practice
17
International journal of hospitality management
13
Journal of business research : JBR
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Electronic commerce research
8
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of management information systems : JMIS
7
Journal of retailing and consumer services
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Tourism management perspectives : TMP
4
Electronic markets : EM ; the international journal of electronic commerce and business media
3
International journal of business information systems : IJBIS
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of international consumer marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Journal of travel and tourism marketing
3
Psychology & marketing
3
Cogent business & management
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer marketing
2
Journal of marketing communications
2
MIS quarterly
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The interaction effects of online reviews, brand, and price on consumer hotel booking decision making
Wen, Ji
;
Lin, Zhibin
;
Liu, Xin
;
Xiao, Sarah Hong
;
Li, Yina
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 846-859
Persistent link: https://www.econbiz.de/10012492627
Saved in:
2
The influence of authenticity of online reviews on trust formation among travelers
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
5
,
pp. 763-776
Persistent link: https://www.econbiz.de/10012215782
Saved in:
3
Let's talk about this in public : consumer expectations for online review response
Zhang, Lu
;
Gao, Yixing
;
Zheng, Xiaoyun
- In:
The Cornell hospitality quarterly
61
(
2020
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10012158180
Saved in:
4
Customer motivation and response bias in online reviews
Han, Saram
;
Anderson, Chris K.
- In:
The Cornell hospitality quarterly
61
(
2020
)
2
,
pp. 142-153
Persistent link: https://www.econbiz.de/10012210716
Saved in:
5
The benefits of similarity between tourist and destination personality
Bekk, Magdalena
;
Spörrle, Matthias
;
Kruse, Joachim
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
8
,
pp. 1008-1021
Persistent link: https://www.econbiz.de/10011608010
Saved in:
6
The role of emotions for the perceived usefulness in online customer reviews
Felbermayr, Armin
;
Nanopoulos, Alexandros
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 60-76
Persistent link: https://www.econbiz.de/10011615975
Saved in:
7
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->