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isPartOf:"MSI reports : working paper series"
~subject:"Advertising effects"
~subject:"Comparison"
~subject:"Social Web"
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Advertising effects
Comparison
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Empirical method
33
Empirische Methode
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Consumer behaviour
12
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Berger, Jonah
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Grinstein, Amir
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Hanssens, Dominique M.
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Heitmann, Mark
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Leeflang, Peter
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MSI reports : working paper series
The international journal of human resource management
19
Journal of advertising : official publication of the American Academy of Advertising
7
SpringerLink / Bücher
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of electronic commerce : IJEC
5
International journal of production research
5
European accounting review
4
Foundations of cross cultural management ; Vol. 3
4
Journal of advertising research
4
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3
International journal of production economics
3
Journal of management information systems : JMIS
3
The journal of technology transfer
3
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
International journal of accounting and finance
2
International journal of selection and assessment
2
Journal of accounting and public policy
2
Journal of accounting research
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Management revue : socio-economic studies
2
Public finance and management : PFM
2
Beiträge zum Diversity-Management
1
Contemporary issues in international business : institutions, strategy and performance
1
Contributions to Management Science
1
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1
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1
Economic papers
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Global business review
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Global mobile commerce : strategies, implementation, and case studies
1
Handbook of research on comparative human resource management
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ECONIS (ZBW)
7
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1
No comment?! : the drivers of reactions to online posts in professional groups
Rooderkerk, Robert P.
;
Pauwels, Koen H.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 63-103
Persistent link: https://www.econbiz.de/10009559371
Saved in:
2
The complexity of multi-media effects
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 3-41
Persistent link: https://www.econbiz.de/10009383326
Saved in:
3
Social transmission, emotion, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
Saved in:
4
Marketing activity, blogging, and sales
Onishi, Hiroshi
;
Manchanda, Puneet
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 183-250
Persistent link: https://www.econbiz.de/10008841373
Saved in:
5
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
Saved in:
6
Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
Saved in:
7
A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
;
Natter, Martin
; …
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 3-27
Persistent link: https://www.econbiz.de/10003960859
Saved in:
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