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isPartOf:"MSI reports : working paper series"
~subject:"Advertising effects"
~subject:"Social Web"
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Advertising effects
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Berger, Jonah
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Heitmann, Mark
1
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MSI reports : working paper series
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of electronic commerce : IJEC
5
SpringerLink / Bücher
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Managing change in tourism : creating opportunities - overcoming obstacles
1
Münchener betriebswirtschaftliche Beiträge
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Reihe: Marketing und Medien
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Technological forecasting & social change : an international journal
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Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
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ECONIS (ZBW)
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No comment?! : the drivers of reactions to online posts in professional groups
Rooderkerk, Robert P.
;
Pauwels, Koen H.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 63-103
Persistent link: https://www.econbiz.de/10009559371
Saved in:
2
The complexity of multi-media effects
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 3-41
Persistent link: https://www.econbiz.de/10009383326
Saved in:
3
Social transmission, emotion, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
Saved in:
4
Marketing activity, blogging, and sales
Onishi, Hiroshi
;
Manchanda, Puneet
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 183-250
Persistent link: https://www.econbiz.de/10008841373
Saved in:
5
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
Saved in:
6
Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
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