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isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Journal of advertising research"
~source:"econis"
~subject:"Sportveranstaltung"
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Sportveranstaltung
Sport event
16
Advertising effects
6
Werbewirkung
6
Sponsoring
4
Sponsorship
4
USA
4
United States
4
Advertising
3
Deutschland
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Germany
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Guerilla marketing
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Guerilla-Marketing
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Markenrecht
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Sportmarketing
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Sports marketing
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Television advertising
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Lacey, Russell
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Close, Angeline
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Linley, Michael
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Mazodier, Marc
1
Momsen, Carsten
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Mori, Keiya
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Mueller, Kristen M.
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Nufer, Gerd
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Patnaik, Sandeep
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Séguin, Benoit
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Takeda, Fumiko
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Tran, Hai L.
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Journal of advertising research
Journal of sports economics
120
European Sport management quarterly : ESMQ
108
Journal of sport management : the official journal of the North American Society of Sport Management
97
International journal of sport management and marketing : IJSMM
91
Sport marketing quarterly : preferred journal of the Sport Marketing Association
76
Sport management review
73
International journal of sport finance
60
International journal of sports marketing & sponsorship
59
Tourism management : research, policies, practice
44
Applied economics
27
International journal of event and festival management
24
Hamburg contemporary economic discussions
23
Journal of business research : JBR
23
Sport, Business and Management : an international journal ; SBM
17
Tourism economics : the business and finance of tourism and recreation
16
Journal of travel and tourism marketing
15
SpringerLink / Bücher
15
Applied economics letters
14
Event- und Impaktforschung
14
Faculty research series / Holy Cross, Economics and Accounting
14
Tourism management perspectives : TMP
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
European journal of operational research : EJOR
11
Discussion paper series / IZA
10
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
10
International journal of forecasting
10
Journal of promotion management : JPM
10
Research
10
Sports event management : the Caribbean experience
10
Hamburg Contemporary Economic Discussions
9
African journal of business and economic research : AJBER
8
European journal of marketing : EJM
8
IZA Discussion Paper
8
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
8
Asian economic policy review : AEPR
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality marketing & management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Springer eBook Collection
7
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ECONIS (ZBW)
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1
The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
Saved in:
2
Does athletes' performance influence a sponsor's stock-market value? : assessing the effects of sponsored athletes who represent Japan in international tournaments
Mori, Keiya
;
Morino, Tatsuaki
;
Takeda, Fumiko
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 439-451
Persistent link: https://www.econbiz.de/10012495776
Saved in:
3
The impact of airing super bowl television ads early on social media : benefits and drivers of watching, liking, and sharing advertisements on social media
Burton, Jennifer Lee
;
Mueller, Kristen M.
;
Gollins, Jan
; …
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012159849
Saved in:
4
Advertisement typicality : a longitudinal experiment : can sponsors transfer the image of a sporting event to their brand?
Mazodier, Marc
;
Corsi, Armando Maria
;
Quester, Pascale G.
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 268-281
Persistent link: https://www.econbiz.de/10011929119
Saved in:
5
How does wall street react to global sports sponsorship announcements? : an analysis of the effect on sponsoring companies' stock market prices
Abril Barrie, Carmen
;
Sanchez, Joaquin
;
Recio, Teresa
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10011929126
Saved in:
6
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
7
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
Saved in:
8
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
Saved in:
9
Das Olympiaschutzgesetz und seine Effekte für die olympische Bewegung in Deutschland
Pohlmann, Andreas
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 545-561)
.
2014
Persistent link: https://www.econbiz.de/10010354017
Saved in:
10
Olympische Spiele : mehr als nur eine Marke
Payne, Michael
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 531-544)
.
2014
Persistent link: https://www.econbiz.de/10010354023
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