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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Business horizons"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~subject:"Social web"
~subject:"Sport"
~type:"article"
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Business horizons
International journal of advertising : the quarterly review of marketing communications
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
International journal of sports marketing & sponsorship
80
Sport management review
74
European Sport management quarterly : ESMQ
66
Journal of sport management : the official journal of the North American Society of Sport Management
65
International journal of sport management and marketing : IJSMM
61
Sport marketing quarterly : preferred journal of the Sport Marketing Association
46
Journal of business research : JBR
28
Sport, Business and Management : an international journal ; SBM
18
International journal of sport finance
10
European journal of operational research : EJOR
8
European journal of marketing : EJM
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
Tourism management perspectives : TMP
6
Applied economics
5
Journal of sports economics
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Journal of service management
4
Services marketing quarterly
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Die Ökonomie des Sports in den Medien
3
European journal of international management : EJIM
3
Handbook of research on integrating social media into strategic marketing
3
International journal of advertising : the review of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Journal of vacation marketing : an international journal
3
Management decision : MD
3
Psychology & marketing
3
Sport marketing in a global environment : strategic perspectives
3
The marketing review
3
The service industries journal
3
Australasian marketing journal
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
2
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ECONIS (ZBW)
11
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1
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10
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11
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articles prioritized
date (newest first)
date (oldest first)
1
Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Yim, Mark Yi-Cheon
;
Abdourazakou, Yann
;
Sauer, Paul L.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 958-983
Persistent link: https://www.econbiz.de/10012492621
Saved in:
2
Evaluating sponsorship through the lens of the resource-based view : the potential for sustained competitive advantage
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Turner, Brian A.
- In:
Business horizons
59
(
2016
)
2
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011451875
Saved in:
3
Score a tweet and post a goal : social media recipes for sports stars
Korzynski, Pawel
;
Paniagua, Jordi
- In:
Business horizons
59
(
2016
)
2
,
pp. 185-192
Persistent link: https://www.econbiz.de/10011451887
Saved in:
4
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
5
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
6
Sportmarkenführung in Social Networks
Regier, Stefanie
;
Krüger, Kevin
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 273-294)
.
2014
Persistent link: https://www.econbiz.de/10010354041
Saved in:
7
Sports marketing in Africa
Knott, Brendon
;
Swart, Kamilla
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 565-585)
.
2011
Persistent link: https://www.econbiz.de/10008738182
Saved in:
8
Sports marketing in Australia
Stavros, Constantino
;
Stewart, Mark F.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 511-536)
.
2011
Persistent link: https://www.econbiz.de/10008738184
Saved in:
9
Sports marketing in America
Shank, Matthew D.
;
Lyberger, Mark R.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 485-510)
.
2011
Persistent link: https://www.econbiz.de/10008738185
Saved in:
10
Public Relations and Social Media im Sport
Suchy, Günther
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 349-374)
.
2011
Persistent link: https://www.econbiz.de/10008738190
Saved in:
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