//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Corporate reputation review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The marketing review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Sports marketing
83
Sportmarketing
82
Sport
36
Consumer behaviour
35
Konsumentenverhalten
35
Sports
35
Sponsoring
34
Sponsorship
34
Professional sports
31
Profisport
31
Sport event
22
Sportveranstaltung
22
Football
21
Fußball
21
Brand management
20
Markenführung
20
Sport organization
20
Sportorganisation
20
Brand image
17
Markenimage
17
Beziehungsmarketing
15
Relationship marketing
15
Deutschland
9
Germany
9
Marketing management
9
Marketingmanagement
9
Social Web
8
Social web
8
Advertising effects
6
Arbeitsgruppe
6
Team
6
Werbewirkung
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Gambling
4
Glücksspiel
4
Innovation
4
Public relations
4
Sport sponsorship
4
Stakeholder
4
more ...
less ...
Online availability
All
Undetermined
49
Free
2
Type of publication
All
Article
83
Type of publication (narrower categories)
All
Article in journal
63
Aufsatz in Zeitschrift
63
Aufsatz im Buch
20
Book section
20
Case study
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
67
German
16
Author
All
Bühler, André W.
8
Nufer, Gerd
8
Manoli, Argyro Elisavet
4
Bee, Colleen
3
Chadwick, Simon
3
Cornwell, T. Bettina
3
Boronczyk, Felix
2
Breuer, Christoph
2
Dalakas, Vassilis
2
Grohs, Reinhard
2
King, Jesse
2
Ko, Yong Jae
2
Koenigstorfer, Joerg
2
Reisinger, Heribert
2
Thrassou, Alkis
2
Vrontis, Demetris
2
Aiken, Kirk Damon
1
Alvarez, Isabel
1
Anagnostopoulos, Christos
1
Apostolopoulou, Artemisia
1
Año, Vicente
1
Backhaus, Christof
1
Bass, Jordan
1
Bertschy, Marjorie
1
Boroujerdi, Saeed Sadeghi
1
Bottenburg, Maarten van
1
Boyland, Emma
1
Brencis, Ainars
1
Brittain, Ian
1
Bunn, Christopher
1
Buzeta, Cristian
1
Calabuig, Ferran
1
Calabuig-Moreno, Ferran
1
Campos, Carlos Pérez
1
Chanavat, Nicolas
1
Chang, Dae Ryun
1
Chapman, Michael
1
Chien, P. Monica
1
Cobbs, Joe
1
Cuskelly, Graham
1
more ...
less ...
Published in...
All
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Corporate reputation review
Journal of business research : JBR
Journal of strategic marketing
The marketing review
International journal of sport management and marketing : IJSMM
158
Sport marketing quarterly : preferred journal of the Sport Marketing Association
151
International journal of sports marketing & sponsorship
129
Journal of sport management : the official journal of the North American Society of Sport Management
128
Sport management review
114
European Sport management quarterly : ESMQ
111
International Journal of Sports Marketing and Sponsorship
35
Sport, Business and Management : an international journal ; SBM
24
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Routledge international handbooks
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of advertising research
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
more ...
less ...
Source
All
ECONIS (ZBW)
83
Showing
1
-
10
of
83
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts : a frequency analysis
Ireland, Robin
;
Muc, Magdalena
;
Bunn, Christopher
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 762-777
Persistent link: https://www.econbiz.de/10015051754
Saved in:
2
Strategic brand management in and through sport
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 814-821
Persistent link: https://www.econbiz.de/10015051757
Saved in:
3
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
4
Seeing the same things differently : exploring the unique brand associations linked to women's professional sport teams
Doyle, Jason P.
;
Kunkel, Thilo
;
Kelly, Sarah Jane
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 729-743
Persistent link: https://www.econbiz.de/10015051747
Saved in:
5
Strategic marketing through sport for development : managing multi-stakeholder partnerships
Webb, Andrew
;
Orr, Krystn
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 778-794
Persistent link: https://www.econbiz.de/10015051755
Saved in:
6
Does team identification of satellite fans influence brand-related sponsorship outcomes? : what we learned from Manchester United supporters in Malaysia
Tsordia, Charitomeni
;
Apostolopoulou, Artemisia
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 795-813
Persistent link: https://www.econbiz.de/10015051756
Saved in:
7
The negative effect of CSR-CSI domain overlap in CSR-linked sport sponsorship
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534267
Saved in:
8
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
9
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
10
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->