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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~subject:"Arbeitsgruppe"
~subject:"Brand equity"
~subject:"Social web"
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Arbeitsgruppe
Brand equity
Social web
Sportmarketing
138
Sports marketing
138
Professional sports
68
Profisport
68
Sports
64
Sport
63
Consumer behaviour
56
Konsumentenverhalten
56
Sport organization
45
Sportorganisation
45
Sport event
40
Sportveranstaltung
40
Brand management
32
Markenführung
32
Football
31
Fußball
31
Sponsoring
27
Sponsorship
27
Beziehungsmarketing
16
Brand image
16
Deutschland
16
Germany
16
Markenimage
16
Relationship marketing
16
Athletes
14
Social Web
14
Sportler
14
Sport policy
12
Sportpolitik
12
Sports economics
11
Sportökonomik
11
Team
11
Management
10
Marketing management
9
Marketingmanagement
9
Internet marketing
8
Online-Marketing
8
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Biscaia, Rui
3
Kunkel, Thilo
3
Uhrich, Sebastian
3
Anagnostopoulos, Christos
2
Behrens, Anton
2
Hedlund, David P.
2
Holthoff, Lisa Carola
2
Na, Sangwon
2
Parganas, Petros
2
Ströbel, Tim
2
Su, Yiran
2
Weimar, Daniel
2
Adá-Lameiras, Alba
1
Angell, Robert J.
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Barlas, Achilleas
1
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1
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Chien, P. Monica
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Chou, Ya-Lun
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Collins, Dorothy R.
1
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1
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1
Dimmock, James
1
Doyle, Jason
1
Doyle, Jason P.
1
Fenton, Alex
1
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Geurin, Andrea N.
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Gorton, Matthew
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Heere, Bo
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
European Sport management quarterly : ESMQ
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
International journal of sports marketing & sponsorship
24
International journal of sport management and marketing : IJSMM
23
Sport management review
22
Sport marketing quarterly : preferred journal of the Sport Marketing Association
20
Journal of sport management : the official journal of the North American Society of Sport Management
16
Journal of business research : JBR
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
4
Handbook of research on integrating social media into strategic marketing
3
Psychology & marketing
3
Sport, Business and Management : an international journal ; SBM
3
The journal of brand management : an international journal
3
Corporate reputation review
2
DBS business review : an international academic collaboration
2
Journal for global business advancement : JGBA
2
Journal of retailing and consumer services
2
Journal of risk and financial management : JRFM
2
Journal of strategic marketing
2
Marketing analysis in sport business : global perspectives
2
The journal of consumer marketing
2
The marketing review
2
The service industries journal
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Business horizons
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Consumer behavior review : CBR
1
Corporate ownership & control : international scientific journal
1
Corporate reputation review : an international journal
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Digital business
1
Emotions and social interaction through the lens of service-dominant logic
1
European journal of international management : EJIM
1
European journal of operational research : EJOR
1
Innovation: organization & management : IOM
1
International journal of advertising : the review of marketing communications
1
International journal of networking and virtual organisations : IJNVO
1
International journal of organizational analysis
1
International journal of sport finance
1
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ECONIS (ZBW)
26
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1
The digital transformation of value co-creation : a scoping review towards an agenda for sport marketing research
Stegmann, Pascal
;
Nagel, Siegfried
;
Ströbel, Tim
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
4
,
pp. 1221-1248
Persistent link: https://www.econbiz.de/10014320248
Saved in:
2
Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification
Lin, Yi-Hsiu
;
Chen, Chen-Yueh
;
Chou, Ya-Lun
;
Yeh, Chia-Jun
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014282744
Saved in:
3
Analysis from a gender perspective of the Olympic Games on Twitter
Adá-Lameiras, Alba
;
Rodríguez-Castro, Yolanda
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 683-699
Persistent link: https://www.econbiz.de/10014283278
Saved in:
4
Sport scandal and fan response : the importance of ambi-fans
Sun, Wanting
;
Chien, P. Monica
;
Weeks, Clinton S.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014283294
Saved in:
5
You'll never want to watch alone : the effect of displaying in-stadium social atmospherics on media consumers' responses to new sport leagues across different types of media
Behrens, Anton
;
Uhrich, Sebastian
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 120-138
Persistent link: https://www.econbiz.de/10013163203
Saved in:
6
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
7
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
8
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
9
Athletes as ambush marketers? : an examination of Rule 40 and athletes' social media use during the 2016 Rio Olympic Games
Geurin, Andrea N.
;
McNary, Erin L.
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
1
,
pp. 116-133
Persistent link: https://www.econbiz.de/10012423417
Saved in:
10
A bright spot for a small league : social media performance in a football league without a COVID-19 lockdown
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
3
,
pp. 421-442
Persistent link: https://www.econbiz.de/10012549512
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