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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~subject:"Social web"
~subject:"Sport organization"
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
International journal of sport management and marketing : IJSMM
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
European Sport management quarterly : ESMQ
47
International journal of sports marketing & sponsorship
47
Journal of sport management : the official journal of the North American Society of Sport Management
47
Sport management review
45
Sport marketing quarterly : preferred journal of the Sport Marketing Association
33
Journal of business research : JBR
10
Sport, Business and Management : an international journal ; SBM
6
The journal of brand management : an international journal
6
International journal of sport finance
5
European journal of international management : EJIM
4
European journal of operational research : EJOR
4
Journal of strategic marketing
4
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
4
Routledge international handbooks
4
Services marketing quarterly
4
Customer-centric marketing strategies : tools for building organizational performance
3
Handbook of research on integrating social media into strategic marketing
3
Journal for global business advancement : JGBA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
Journal of risk and financial management : JRFM
3
Journal of sports economics
3
Strategies in sports marketing : technologies and emerging trends
3
The journal of services marketing
3
The marketing review
3
Working papers / Harvard Business School, Division of Research
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
International journal of business and globalisation : IJBG
2
International journal of revenue management : IJRM
2
Journal of promotion management : innovations in planning and applied research
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Marketing analysis in sport business : global perspectives
2
Psychology & marketing
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
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ECONIS (ZBW)
56
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1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
2
"If there is no football, then we have nothing to discuss" : a phenomenological study on football fandom and COVID-19 pandemic
Glebova, Ekaterina
;
Zare, Fateme
;
Desbordes, Michel
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 373-390
Persistent link: https://www.econbiz.de/10014428298
Saved in:
3
The "dark side" of professionalisation in national sport federations : a case study of the Swiss Floorball Federation
Ruoranen, Kaisa
;
Nagel, Siegfried
;
Lang, Grazia
;
Klenk, …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 442-464
Persistent link: https://www.econbiz.de/10014428314
Saved in:
4
Shirt sponsorship awareness of European football clubs : a survey among German-speaking fans
Dombrowski, Matthias
;
Hodeck, Alexander
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 493-505
Persistent link: https://www.econbiz.de/10014428329
Saved in:
5
Perceived motivation in football/futsal practice according to players and coaches approaches : a tool of strategic management
Miragaia, Dina Alexandra Marques
;
Guedes, Francisco …
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 131-152
Persistent link: https://www.econbiz.de/10012523267
Saved in:
6
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Saved in:
7
Modifying rules in women's professional sport : a case study of the Australian Football League Women's league
Encel, Kim
;
Phillips, Pamm
;
Turner, Paul
;
Brown, Helen
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
5/6
,
pp. 385-405
Persistent link: https://www.econbiz.de/10013548717
Saved in:
8
Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool
Sondhi, Neena
;
Basu, Rituparna
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 301-321
Persistent link: https://www.econbiz.de/10011948441
Saved in:
9
Like it but do not comment : manipulating the engagement of sports fans in social media
Agrawal, Anand
;
Gupta, Anil
;
Yousaf, Anish
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 340-356
Persistent link: https://www.econbiz.de/10011948445
Saved in:
10
Strategic responses and disclosures in a sporting drugs scandal : the case of the Essendon Football Club
Halabi, Abdel K.
;
O'Connell, Brendan
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 265-293
Persistent link: https://www.econbiz.de/10012697150
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