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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~language:"deu"
~language:"eng"
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Search: subject_exact:"Sports marketing"
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Sportmarketing
163
Sports marketing
163
Consumer behaviour
81
Konsumentenverhalten
81
Professional sports
81
Profisport
81
Sport
66
Sports
66
Sport organization
48
Sportorganisation
48
Sport event
39
Sportveranstaltung
39
Sponsoring
38
Sponsorship
38
Football
34
Fußball
34
Brand management
26
Markenführung
26
Brand image
23
Markenimage
23
USA
20
United States
20
Beziehungsmarketing
18
Deutschland
18
Germany
18
Relationship marketing
18
Advertising effects
15
Marketing management
15
Marketingmanagement
15
Werbewirkung
15
Personality psychology
14
Persönlichkeitspsychologie
14
Social Web
11
Social web
11
consumer behavior
10
fan identification
10
Athletes
9
Management
9
Sport policy
9
Sportler
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Bühler, André W.
10
Nufer, Gerd
9
Funk, Daniel C.
7
Kunkel, Thilo
7
McDonald, Heath
7
Karg, Adam
6
Katz, Matthew
5
Biscaia, Rui
4
Cornwell, T. Bettina
4
Doyle, Jason P.
4
Heere, Bob
4
Hoeber, Larena
4
Inoue, Yuhei
4
Ko, Yong Jae
4
O'Reilly, Norm
4
Sveinson, Katherine
4
Séguin, Benoit
4
Asada, Akira
3
Breuer, Christoph
3
Cohen, Adam
3
Delia, Elizabeth B.
3
Dwyer, Brendan
3
Lock, Daniel
3
Mansfield, Aaron C.
3
Watanabe, Nicholas M.
3
Welty Peachey, Jon
3
Woratschek, Herbert
3
Yoshida, Masayuki
3
Baker, Thomas A., III.
2
Bennett, Gregg
2
Bouchet, Adrien
2
Chang, Yonghwan
2
Cheong, Yunjae
2
Cunningham, George B.
2
Doellman, Thomas W.
2
Drayer, Joris
2
Du, James
2
Fahrner, Marcel
2
Filo, Kevin
2
Fink, Janet S.
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of marketing communications
Journal of sport management : the official journal of the North American Society of Sport Management
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
International journal of sport management and marketing : IJSMM
158
Sport marketing quarterly : preferred journal of the Sport Marketing Association
148
International journal of sports marketing & sponsorship
129
Sport management review
114
European Sport management quarterly : ESMQ
110
Journal of business research : JBR
37
Sport, Business and Management : an international journal ; SBM
24
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Journal of strategic marketing
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Routledge international handbooks
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of advertising research
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
Services marketing quarterly
6
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ECONIS (ZBW)
163
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163
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1
University-organization collaboration in sport for development : understanding practitioners' perspectives and experiences in research and evaluation partnerships
Whitley, Meredith A.
;
Welty Peachey, Jon
;
Leitermann, Julia
- In:
Journal of sport management : the official journal of …
37
(
2023
)
6
,
pp. 389-402
Persistent link: https://www.econbiz.de/10014390681
Saved in:
2
The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
Su, Yiran
;
Guo, Xuan
;
Wegner, Christine
;
Baker, Thomas …
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 371-388
Persistent link: https://www.econbiz.de/10014340594
Saved in:
3
What makes sport spectating family-friendly? : a phenomenological study of mothers' sport fan game-day experiences
Sveinson, Katherine
;
Toffoletti, Kim
- In:
Journal of sport management : the official journal of …
37
(
2023
)
2
,
pp. 102-115
Persistent link: https://www.econbiz.de/10014246182
Saved in:
4
Feeling vital by watching sport : the roles of team identification and stadium attendance in enhancing subjective vitality
Yoshida, Masayuki
;
Sato, Mikihiro
;
Doyle, Jason P.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 229-242
Persistent link: https://www.econbiz.de/10014318067
Saved in:
5
Motivations for crowdinvesting in European football clubs
Kościółek, Szczepan
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 243-255
Persistent link: https://www.econbiz.de/10014318076
Saved in:
6
Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts
Herold, Elisa
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10014318084
Saved in:
7
Toward a sport ecosystem logic
Buser, Markus
;
Woratschek, Herbert
;
Dickson, Geoff
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
6
,
pp. 534-547
Persistent link: https://www.econbiz.de/10014246130
Saved in:
8
An analysis of identity conflict among health-conscious sport fans
Mansfield, Aaron C.
;
Melton, E. Nicole
;
Katz, Matthew
- In:
Journal of sport management : the official journal of …
36
(
2022
)
6
,
pp. 600-612
Persistent link: https://www.econbiz.de/10014246140
Saved in:
9
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
10
Understanding the lack of diversity in sport consumer behavior research
Delia, Elizabeth B.
;
Melton, E. Nicole
;
Sveinson, Katherine
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 265-276
Persistent link: https://www.econbiz.de/10013255815
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