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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Marketing in the cyber era : strategies and emerging trends"
~subject:"Australien"
~subject:"Professional sports"
~subject:"Social web"
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Marketing in the cyber era : strategies and emerging trends
International journal of sport management and marketing : IJSMM
93
Journal of sport management : the official journal of the North American Society of Sport Management
79
International journal of sports marketing & sponsorship
77
Sport management review
73
European Sport management quarterly : ESMQ
70
Sport marketing quarterly : preferred journal of the Sport Marketing Association
68
Journal of sports economics
22
International journal of sport finance
16
Journal of business research : JBR
15
Sport, Business and Management : an international journal ; SBM
14
International sports marketing : principles and perspectives
10
European journal of operational research : EJOR
7
Journal of strategic marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Routledge international handbooks
6
Services marketing quarterly
6
European journal of international management : EJIM
5
The journal of brand management : an international journal
5
The marketing review
5
Applied economics
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Edward Elgar E-Book Archive
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
4
The service industries journal
4
Tourism management perspectives : TMP
4
Zur Ökonomik der Rechte bei Sportveranstaltungen
4
An Elgar research collection
3
Asia Pacific journal of marketing and logistics
3
Elgar original reference
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Handbook of research on integrating social media into strategic marketing
3
Journal for global business advancement : JGBA
3
Journal of business strategy
3
Journal of managerial issues : JMI
3
Journal of promotion management : JPM
3
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ECONIS (ZBW)
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1
Sportmarkenführung in Social Networks
Regier, Stefanie
;
Krüger, Kevin
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 273-294)
.
2014
Persistent link: https://www.econbiz.de/10010354041
Saved in:
2
Kult, Tradition, Champions, lokale Helden und Retorte : eine empirische Markenklassifizierung im Sport
Bühler, André W.
;
Scheuermann, Thorsten
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 125-143)
.
2014
Persistent link: https://www.econbiz.de/10010354124
Saved in:
3
Sport marketing : cyber strategis for clubs and events
Alonso Dos Santos, Manuel
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 177-189)
.
2014
Persistent link: https://www.econbiz.de/10010241429
Saved in:
4
Sports marketing in Asia
Chang, Dae Ryun
;
Lee, Chungyeol
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 537-563)
.
2011
Persistent link: https://www.econbiz.de/10008738183
Saved in:
5
Sports marketing in Australia
Stavros, Constantino
;
Stewart, Mark F.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 511-536)
.
2011
Persistent link: https://www.econbiz.de/10008738184
Saved in:
6
Public Relations and Social Media im Sport
Suchy, Günther
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 349-374)
.
2011
Persistent link: https://www.econbiz.de/10008738190
Saved in:
7
Markenmanagement im Sport
Schilhaneck, Michael
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 117-141)
.
2011
Persistent link: https://www.econbiz.de/10008738198
Saved in:
8
Marketing im Sport
Bühler, André W.
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 25-61)
.
2011
Persistent link: https://www.econbiz.de/10008738201
Saved in:
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