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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Sport marketing in a global environment : strategic perspectives"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand management"
~subject:"Social web"
~subject:"Sport"
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Sport marketing in a global environment : strategic perspectives
The journal of business & industrial marketing
International journal of sports marketing & sponsorship
92
International journal of sport management and marketing : IJSMM
86
Sport management review
84
European Sport management quarterly : ESMQ
80
Journal of sport management : the official journal of the North American Society of Sport Management
75
Sport marketing quarterly : preferred journal of the Sport Marketing Association
66
Journal of business research : JBR
31
Sport, Business and Management : an international journal ; SBM
20
International journal of sport finance
11
European journal of marketing : EJM
8
European journal of operational research : EJOR
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of strategic marketing
7
The journal of brand management : an international journal
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
Sportmanagement : SPM
6
SpringerLink / Bücher
6
Tourism management perspectives : TMP
6
Applied economics
5
Asia Pacific journal of marketing and logistics
5
European journal of international management : EJIM
5
Journal of promotion management : JPM
5
Journal of sports economics
5
Marketing intelligence & planning
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of event and festival management
4
Journal of promotion management : innovations in planning and applied research
4
Journal of service management
4
Management decision : MD
4
Routledge international handbooks
4
Services marketing quarterly
4
The marketing review
4
Die Ökonomie des Sports in den Medien
3
Handbook of research on integrating social media into strategic marketing
3
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All
ECONIS (ZBW)
21
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1
Sponsoring many or few sports properties? : moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 774-787
Persistent link: https://www.econbiz.de/10014227500
Saved in:
2
Marketing strategies for reaching Iranian older adults : a social network based on physical activity promotion
Keshkar, Sara
;
Mohammadi, Zahra
- In:
Sport marketing in a global environment : strategic …
,
(pp. 14-33)
.
2022
Persistent link: https://www.econbiz.de/10013475208
Saved in:
3
Sport marketing and social media strategies : a literature review and research agenda
Zeren, Deniz
;
Erkan, Ismail
;
Acikgoz, Fulya
- In:
Sport marketing in a global environment : strategic …
,
(pp. 126-141)
.
2022
Persistent link: https://www.econbiz.de/10013475265
Saved in:
4
Sport fans' defense of the tribal brand : exploring determinants across two continents
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Sport marketing in a global environment : strategic …
,
(pp. 142-160)
.
2022
Persistent link: https://www.econbiz.de/10013475266
Saved in:
5
Resource mobilization for sport activities in Tanzanian secondary schools : application of strategic internal marketing
Simwanza, Alfa
;
Mabagala, Stephen
- In:
Sport marketing in a global environment : strategic …
,
(pp. 258-270)
.
2022
Persistent link: https://www.econbiz.de/10013475301
Saved in:
6
Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki Kiki
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
Saved in:
7
Delivering sports events : the arena concept in sports from a network perspective
Rundh, Bo
;
Gottfridsson, Patrik
- In:
The journal of business & industrial marketing
30
(
2015
)
7
,
pp. 785-794
Persistent link: https://www.econbiz.de/10011420328
Saved in:
8
The development of new sponsorship deals as new business-to-business services
Athanasopoulou, Pinelopi
;
Sarli, Elena
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 552-561
Persistent link: https://www.econbiz.de/10011339884
Saved in:
9
Betrachtung ausgewählter Entwicklungen der monetären Markenbewertung sowie Überlegungen zur wertbasierten Markenführung im Sport
Schunk, Holger
;
Könecke, Thomas
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 413-431)
.
2014
Persistent link: https://www.econbiz.de/10010354031
Saved in:
10
Kartellrechtliche Aspekte des Markensponsoring im Sport
Hartmann-Rüppel, Marco
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 345-367)
.
2014
Persistent link: https://www.econbiz.de/10010354037
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