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isPartOf:"Marketing intelligence & planning"
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~source:"econis"
~subject:"Fernsehwerbung"
~subject:"Frankreich"
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Fernsehwerbung
Frankreich
Television advertising
21
Advertising effects
11
Werbewirkung
11
Consumer behaviour
9
Konsumentenverhalten
9
Advertising
6
Internet marketing
6
Online-Marketing
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Brand management
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advertising
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television
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Kind, Hans Jarle
2
Wilbur, Kenneth C.
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Abhishek
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Aitken, Robert
1
Anderson, Simon P.
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Angelucci, Charles
1
Baisya, Rajat K.
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Borzekowski, Dina
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Bursztyn, Leonardo
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Cagé, Julia
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De, Anwesha
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Deer, Lachlan
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Dix, Steve
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Foros, Øystein
1
Fossen, Beth L.
1
Foutz, Natasha Zhang
1
Hartmann, Wesley R.
1
Ivaldi, Marc
1
Kempe, David
1
Khandeparkar, Kapil
1
Klapper, Daniel
1
Li, Yixuan
1
Liaukonyte, Jura
1
Mallapragada, Girish
1
Nilssen, Tore
1
Peitz, Martin
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Phau, Ian
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Pieters, Rik
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Priya, Pankaj
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Robertson, Kirsten
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Schweidel, David A.
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Sharma, Seema
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Smith, Jeremy
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Soni, Pavleen
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Sturgeon, Paul
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Sørgard, Lars
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Tanner, Robin J.
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Marketing intelligence & planning
Discussion paper / Centre for Economic Policy Research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
75
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
The journal of media economics
15
Working paper / National Bureau of Economic Research, Inc.
8
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
NBER working paper series
7
CESifo working papers
6
International journal of advertising : the review of marketing communications
6
NBER Working Paper
6
Young consumers : insight and ideas for responsible marketers
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of the Academy of Marketing Science
5
Memorandum / Department of Economics, University of Oslo
5
Advertising and violence : concepts and perspectives
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research
4
Journal of media business studies
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Schriften zur Medienwirtschaft und zum Medienmanagement
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Gabler Edition Wissenschaft
3
International journal of consumer studies
3
International journal of industrial organization
3
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ECONIS (ZBW)
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1
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
2
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
3
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
4
The regulation of public service broadcasters : should there be more advertising on television?
Crawford, Gregory S.
;
Deer, Lachlan
;
Smith, Jeremy
; …
-
2017
Persistent link: https://www.econbiz.de/10011817362
Saved in:
5
Influence of media context on humorous advertising effectiveness
Khandeparkar, Kapil
;
Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011700851
Saved in:
6
Newspapers in times of low advertising revenues
Angelucci, Charles
;
Cagé, Julia
-
2016
Persistent link: https://www.econbiz.de/10011524505
Saved in:
7
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
8
Advertising competition in the French free-to-air television broadcasting industry
Ivaldi, Marc
;
Zhang, Jiekai
-
2015
Persistent link: https://www.econbiz.de/10011347357
Saved in:
9
Competition for advertisers and for viewers in media markets
Anderson, Simon P.
;
Foros, Øystein
;
Kind, Hans Jarle
-
2015
Persistent link: https://www.econbiz.de/10011289184
Saved in:
10
Targeting the young food consumer
Soni, Pavleen
;
Vohra, Jyoti
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 630-645
Persistent link: https://www.econbiz.de/10010406670
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