//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing intelligence & planning"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~subject:"Market research"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingplanung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Market research
Marketing
Marketing management
120
Marketingmanagement
120
Consumer behaviour
22
Konsumentenverhalten
22
Beziehungsmarketing
15
Relationship marketing
15
Internet marketing
10
KMU
10
Online-Marketing
10
SME
10
USA
10
United States
10
Brand management
9
Firm performance
9
Markenführung
9
Marktforschung
9
Unternehmenserfolg
9
Marketing strategy
8
B-to-B-Marketing
6
Business-to-business marketing
6
Market segmentation
6
Marktsegmentierung
6
Großbritannien
5
New product development
5
Produktentwicklung
5
Strategic management
5
Strategisches Management
5
Theorie
5
Theory
5
United Kingdom
5
Brand
4
Brand image
4
Competitive advantage
4
Computer-assisted marketing
4
Customer value
4
Führungskräfte
4
IT-gestütztes Marketing
4
Innovation
4
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
21
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Collection of articles of several authors
3
Sammelwerk
3
Language
All
English
23
German
1
Author
All
Harker, Michael
2
Kumar, Prashant
2
Simkin, Lyndon
2
Agnihotri, Raj
1
Bang, Nguyen
1
Brem, Alexander
1
Bu, Yi
1
Caemmerer, Barbara
1
Chang, Kirk
1
Chikweche, Tendai
1
Dantas, Danilo C.
1
De Swaan Arons, Marc
1
Driest, Frank van den
1
Gallagher, Damian
1
Gardiner, Sarah
1
Ghodeswar, Bhimrao M.
1
Gilmore, Audrey
1
Goldring, Deborah
1
Grace, Debra
1
Hammond, Kevin L.
1
Helgesen, Øyvind
1
Holbrook, Morris B.
1
Horn, Christian Franz
1
Hänninen, Nora
1
Ivens, Björn
1
Karjalouto, Heikki
1
King, Ceridwyn
1
Korotkov, Nikolay
1
Krush, Michael T.
1
Lounsbury, John W.
1
Loveland, James M.
1
Meyer, Heather M.
1
Nesset, Erik
1
O'Connor, Christina
1
Occhiocupo, Nicoletta
1
Parkinson, Joy
1
Ratten, Vanessa
1
Sarmaniotis, Christos
1
Schmidt, Marcus
1
Thaichon, Park
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Harvard-Business-Manager : das Wissen der Besten
SpringerLink / Bücher
67
Journal of business research : JBR
60
Industrial marketing management : the international journal for industrial and high-tech firms
52
Europäische Hochschulschriften / 5
36
Lehrbuch
33
Journal of marketing management : MM
24
European journal of marketing : EJM
23
Journal of strategic marketing
23
Gabler Edition Wissenschaft
22
Journal of the Academy of Marketing Science
21
Springer eBook Collection
21
Journal of marketing
18
The journal of business & industrial marketing
18
Journal of business-to-business marketing
17
Journal of Islamic marketing : JIMA
16
Springer eBook Collection / Business and Economics
16
AMS review : official publication of the Academy of Marketing Science
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing theory
15
Business horizons
13
McGraw-Hill/Irwin series in marketing
13
Journal of research in marketing and entrepreneurship : JRME
12
International journal of islamic marketing and branding
10
International journal of wine business research : IJWBR
10
Journal of macromarketing
10
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Neue betriebswirtschaftliche Forschung : Nbf
10
Schriften zu Marketing und Management
10
Springer eBook Collection / Business and Management
10
Hamburger Schriften zur Marketingforschung
9
Journal of Islamic marketing
9
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Review of marketing research
9
Cogent business & management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
8
European research studies
8
Gabler-Edition Wissenschaft
8
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influencer marketing : sponsorship disclosure and value co-creation behaviour
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 854-870
Persistent link: https://www.econbiz.de/10013393572
Saved in:
2
The effect of marketing communication on business relationship loyalty
Hänninen, Nora
;
Karjalouto, Heikki
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
Saved in:
3
Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance
Meyer, Heather M.
;
Ujah, Nacasius U.
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 192-204
Persistent link: https://www.econbiz.de/10011700798
Saved in:
4
State of green marketing research over 25 years (1990-2014) : literature survey and classification
Kumar, Prashant
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 137-158
Persistent link: https://www.econbiz.de/10011459213
Saved in:
5
Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
Saved in:
6
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
7
Is diffusion of marketing competence necessary for a market orientation? : a comparative investigation of marketing managers and their defining traits
Loveland, James M.
;
Thompson, Scott A.
;
Lounsbury, John W.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 469-484
Persistent link: https://www.econbiz.de/10011298757
Saved in:
8
Factors affecting consumers' green product purchase decisions
Kumar, Prashant
;
Ghodeswar, Bhimrao M.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
Saved in:
9
Reputation orientation : improving marketing performance through corporate reputation building
Goldring, Deborah
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 784-803
Persistent link: https://www.econbiz.de/10011447612
Saved in:
10
The marketing manager as a jazz musician
Holbrook, Morris B.
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 958-965
Persistent link: https://www.econbiz.de/10011447856
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->